John Richmond Yiteguye Kwambara Imvura 2022 Milan

John Richmond yahindukiye imbere, atekereza ku mateka ye, urukundo rwe - n'umutima we.

Uyu mushinga wubwongereza ntiyigeze yemera ko gufunga kwa Milan kumugeraho. Kubera ko nta hantu na hamwe ashobora kujya, kandi atari byinshi byo gusura, John Richmond yahindukiye imbere, atekereza ku mateka ye, urukundo rwe - n'umutima we wuzuye. Ati: "Narebye aho naturutse, ADN yanjye. Lockdown yampaye umwanya wo guhagarara no gutekereza ”.

Icyegeranyo cya unisex cya Richmond cyari gifite ibyiyumvo, indie, gukora-no-gusana ibyiyumvo, uhereye kumyenda yimyenda idoda ifite impande zombi kandi iminyururu ntoya ihambiriye kumyenda ya nimugoroba kugeza kuri sitidiyo itoroshye kuri jacket ya baseball.

Yari afite icyerekezo kimwe ku bagabo no ku bagore, akabambika ikoti ryera ryambaye imyenda idoze yerekana imyenda imwe, cyangwa imyenda ivumbi yuzuye amababa hamwe na kositimu bikozwe mu mwenda wa jacquard wa feza hamwe n’igicucu cy’inyamaswa.

Bombi bambaraga broderie anglaise ko Richmond yakubitishije hejuru ya hoodie ndende, V-ijosi ryimbitse, amashati yambaye amaboko, cyangwa kurenza amakariso. Imyenda yoroheje nuburyo butandukanye byahaye icyegeranyo boho, plage-y kumva kandi iringaniza ubukana bwa pank mubudozi.

Mugihe kandi imbaraga ziwe zishobora kumara imyaka mirongo, uwashushanyije aragerageza kwiyambaza imbaga nyamwinshi, kuzamura ubucuruzi bwa digitale no kuvugana nabaguzi.

Nk’uko byatangajwe na Mena Marano, umuyobozi mukuru wa Arav Group, ufite ikirango cya Richmond, ndetse n'ibirango bya Marcobologna na Silvian Heach, hari ibikorwa byinshi muri iyo mirimo.

Ati: “Gahunda yacu ni ugushimisha abakiriya hamwe na pop-up, capsules n'ubufatanye. Dufite amahirwe nyayo yo gukora ibintu mu buryo butandukanye, ”Marano yagize ati:

Urubuga rushya rwa e-ubucuruzi rwatangiye mu ntangiriro zuyu mwaka, mu gihe umurongo uhumura uzashyirwa ahagaragara ukwezi gutaha mu imurikagurisha ry’ubucuruzi rya TFWA i Cannes. Isosiyete ikora kandi kuri raporo yayo ya mbere y’ingaruka ku mibereho, Marano yavuze ko ikirango gishaka gufatanya n’abatanga isoko basangiye imitekerereze irambye.