SHOELAB ni laboratoire yakozwe nabasore bambaye inkweto Natalio Martin kubushakashatsi hamwe n'inkweto. Muri buri igeragezwa, ashakisha icyerekezo gishya no gusobanura ibyerekeranye nimyambarire igezweho, afatanije nabashushanya imideli, abafotora, abanyamideli nabanyamideli.
Umushinga # 2 WAIKIKI ukoreshwa na Hawayi hamwe nuburyo bwa Miami Vice, bikavamo inkweto hamwe na aire ya vintage, bikozwe mubitambaro by'imigozi no kumpu. Ode kumyuka karemano yibirwa bya Polyneziya no gusuzuma ikoreshwa ryibikoresho.
Gukomeza hamwe na filozofiya yayo, SHOELAB yongeye gukikizwa nitsinda ryiza rishinzwe guteza imbere uyu mushinga.
“Binyuze mu murongo Aitor Saavedra nubwitonzi bwe bwo gufata no gusobanura buri kantu kose, twafashe inzira igaragara cyane tunyuze mumyenda ikora isura.
Iki gihe, twishingikirije kumashusho mashya no kwiyumvamo ya Sergio Carvajal ya Sight Management Studio, hamwe numuhanzi wo kwisiga Marta Vicente, murwego rwo kongera gukora umuhungu wukuri wa Waikiki! Ishati ifite ibyapa byindabyo by Selim de Somavilla (yerekanwe mubitabo byanyuma byicyumweru cyimyambarire ya Valencia), urunigi rwa emam hamwe nudukorwa twihariye na Après Ski, koga na label ya Nit Swimand Sunglasses 'Panamá BH' na Super for Les Lunettes, irangiza imyambarire itangaje no kuyiha imiterere yihariye ntarenze. Ikiganiro gihuza uburyohe bw'umunyu hamwe na 'Shiner Eyes' byumvikana na Tymphon. ”