Iki gihembwe, mu rwego rwo kwizihiza isabukuru yimyaka 10, Y-3 Guhuza ibyahise n'ibizaza kugirango dusobanure neza na futuristic ibisobanuro byimikino-yimikino. Igisubizo nukureba imbere mumyaka 10 iri imbere, aho kureba inyuma mumyaka 10 ishize.
Icyegeranyo cya Y-3 Impeshyi / Impeshyi 2013 cyasesenguye ibintu bishushanyo mbonera byuburanga bwa label: acide-acide; siloettes itinyutse, ifite ubunini; igishushanyo mbonera cy'imirongo itatu; n'iterambere rikomeye mukwambara inkweto. Yohji Yamamoto , uwashizeho ikirango, yasobanuye igikorwa cyo "kugenda inyuma mugihe kizaza," byerekana guhobera ibintu byose Y-3. Mugihe ibishushanyo mbonera bya 3-D byumuhanzi Devan Harlan byahinduye umwanya wa Centre ya Mutagatifu Yohani, abanyamideli bagenda inzira yerekeza mumuziki wumwimerere na Jiro Amimoto mugihe imbaga yimbere ya David Beckham, Michael Stipe, A $ AP Rocky, Anton Yelchin, Brook Lopez, Isabel Lucas, Lupe Fiasco, Jesse Williams, Natasha Bedingfield, Casey Spooner, na Laure Shang barebye. Icyegeranyo cyashatse kongera gusuzuma inshingano yo gushinga Y-3: gusobanura ejo hazaza ha siporo nuburyo. Mbere na mbere, ibi bivuze ko hashyizwemo ibicapo bishushanya ijisho, byashushanijwe na Bwana Hayashi, icapiro ry’ibwami mu muryango w’abami b’Ubuyapani (wanashushanyije icapiro rya hibiscus ubu-shusho riboneka mu cyegeranyo cya Y-3 cya mbere 2003). Kuriyi nshuro, Hayashi yakoze ibishushanyo bitatu - byitwa “Ibaba,” “Amazi,” na “Ihwa” - bifite ibara ryiza rya orange, ubururu, umutuku, n'icyatsi. Ibyo bicapo byazengurutse ibintu byose uhereye kuri parike ya mesh, imipira ya baseball, hamwe nigitambara cya silike kugeza kurambuye, kanda ya canvas, hamwe na gants ya ruhago. Muburyo busa nubushushanyo, Y-3 yohereje adidas imirongo itatu yimigozi kugirango igire ingaruka zikomeye: kuyishushanya mubugari butandukanye ku makoti yerekana, amajipo ashimishije, hamwe nibindi bikoresho.
Inyuma, Beckham yasangiye gukunda label. Ati: "Nishimiye rwose ko adidas yagize icyerekezo hashize imyaka 10 yo gufatanya na Yohji Yamamoto. Y-3 ni ihuriro ryiza rya siporo n'imyambarire - ni ubupayiniya rwose. ”
Muri icyo cyegeranyo, Bwana Yamamoto yagize ati: “Icyifuzo cyanjye cyari ugukora imyenda ya siporo nziza kandi nziza. Hamwe na Y-3, twaremye ikintu kitariho mbere. Nyuma yimyaka 10, twongeye gukunda imirongo itatu. ”
Umunyamuryango wa Adidas Global Brands, Erich Stamminger yongeyeho ati: “Mu myaka icumi ishize, adidas na Yohji Yamamoto batangije ubufatanye bwafunguye igice gishya cy’isoko. Intsinzi ya Y-3 iterwa nubusugire bwibishushanyo bya Yohji nukuri kwikirango cya adidas. Gusa ikirango gifite imirongo itatu ni cyo gishobora kubikora. ”
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