Uwashushanyije ati: "Nagerageje gutekereza uburyo twakora intangiriro nshya mu 2021. Nashakaga ikintu cyeruye, kinyangamugayo, cyukuri kandi cyera".
Ni ubuhe buryo butandukanye bwa Instagram? Mubyerekeranye na Jonathan Anderson, ni icyapa cyicishije bugufi - wibuke ibyo? - hamwe n'amashusho akurura amaso hamwe n'ubutumwa bwa punchy, ubwoko bwikintu gishobora koherezwa kumaposita cyangwa guhomeka ahantu rusange.
Igikoresho cyitumanaho gihora gifite imbaraga, ibyapa byakoreshejwe nabantu bose kuva mubinyejana bya 18 byabanyamerika baharanira impinduramatwara hamwe na nyirarume Sam kugeza kubanyapolitike, abamamaza umuziki, abahanzi, abakozi ba sendika - hamwe ningimbi zifata urukuta rwicyumba cyabo.
Kubwa JW Anderson kugwa kwabagabo 2021 no gusohoka kwabagore mbere yo kugwa, Anderson yafatanije na Juergen Teller kumashusho yerekana amashusho yikusanyamakuru, hamwe nibisobanuro bidafite ishingiro, bidahuye byanditse kumurimo, nka "Holly na handbag," cyangwa "Ibara ritukura muri mfuruka. ”
Amashusho agaragaramo umukinnyi w’umukinnyi w’umukinnyi w’umwongereza Sophie Okonedo hamwe n’abandi banyamideli bayikomanga muri sitidiyo ya Teller, yambaye imyenda itagira igitsina ya Anderson kandi yifotozanya n'imbuto zitandukanye n'imbuto n'imboga, byerekana imitekerereze ya Anderson ku mashusho y'ubuzima bw'Abaholandi kuva mu kinyejana cya 16 kugeza mu cya 18.
Imikono ya Anderson yagaragaye gukurikizwa: Imiterere yari ikinamico, nziza (kandi rimwe na rimwe yambaye clownish), mugihe amakoti hamwe na swateri byashizwemo ibyuma bya Space Age. Chunky yububoshyi isa nkaho yakozwe nurushinge runini kuruta izindi zose, mugihe ubunini burenze amashati hamwe nipantaro hamwe nudukariso byaje muri palette yubusitani bwibihwagari, imyelayo ninyanya.
Mbere yuko atangira gukinira kuri gahunda ya Paris hamwe no kureba ibitabo hamwe na firime, itsinda rya Anderson ryohereje ibipapuro 600 byandika ku binyamakuru, abaguzi n'inshuti z'ikirango ku isi yose, maze abasaba gufata ifoto y’icyapa mu mujyi wabo, kandi ongera kubyo bagaburira.
"Nagerageje gutekereza uburyo twakora intangiriro nshya yumwaka wa 2021. Nashakaga ikintu cyeruye, kinyangamugayo, cyukuri kandi cyera - kitayungurura, kitari make. Ikintu gisobanutse neza. Nahoraga nifuza gukorana na Juergen maze umunsi umwe ndamuhamagara nti: 'Ndashaka rwose ko nagira intangiriro nshya.' ”Anderson yagize ati: Ati: “Nifuzaga gukora amashusho nk'ibyapa kugira ngo abantu babishyire ku rukuta rwabo nk'ishusho nziza. Nkunda cyane uburyo ushobora gufata stiletto hamwe nigihaza ukagisa nkibikorwa byubuhanzi - kandi ibyapa birashimishije kandi bitanga amakuru. ”
Ntabwo aribwo bwa mbere Anderson yagiye kera-ishuri hamwe n'itumanaho rye.
Umwaka ushize, ubwo gufunga byari bishya kandi abashushanyaga bashakishaga ubundi buryo bwo guhaguruka, Anderson yashyize ahagaragara imbaraga ze - hamwe nudupapuro twinshi, imyenda yerekana amashusho hamwe na sitidiyo ya ephemera - maze yohereza ibyo bikoresho mubantu bari kwitabira umuhanda we. kwerekana.
Yabikoreye JW Anderson, Loewe ndetse no kuri Moncler, kandi byarakunzwe, hamwe nabanyamakuru n'abaguzi bumva ko bahujwe neza mubitekerezo bya Anderson.
Anderson yagize ati: "Ephemera yari igaragara, ifatika, kandi ndatekereza ko ibyo twabonye neza mu mezi make ashize ari uko isi ya digitale idashobora kukubwira ukuri". Ati: "Uyu ni umwanya aho dushobora gukenera kwibanda ku bintu bifatika, aho kwibanda ku mibare. Ntekereza ko ari ukugororoka bidasanzwe, ndetse no gushushanya cyane. ”
Anderson yongeyeho ko niyo isi yimyambarire igarutse muburyo bushya busanzwe, azakomeza kwishimana nabaguzi akoresheje ibintu bifatika.
Ati: "Birashoboka ko nzakora byinshi kuri ephemera, niyo byaba kuruhande, kugerageza no kuvugana ijwi ryanjye bwite. Ndatekereza mubyukuri ko muri 2020 Nigeze kumenya itangazamakuru, hamwe n’umuguzi wanjye, kuruta mu myaka 10 nkora. Umuguzi arashaka gusa kuba inyangamugayo, aho kwamamaza. ”
Muri ubu buryo bwa posita buheruka, Anderson yavuze ko amashusho ashobora gusubirwamo kuri stikeri, cyangwa guhindura izina, kandi umuguzi ashobora kwishora mubikorwa.
Ati: “Ntekereza ko muri Werurwe tuzabigeza ku rwego rutandukanye rwose, kuko nta gitaramo kizaba. Turimo kugerageza (JW na Loewe) kugerageza rwose gufata ingamba zitaziguye ku baguzi ku rundi rwego, aho waba uri hose ku isi. ”