Philipp Plein yerekana testosterone na feromone umurongo mushya wimyenda yimikino Plein Sport Fall / Winter 2017 yitwa hamwe na hashtag #FirstRuleNoRules.
#PleinSport niyambere yimyambarire yimyenda yimikino ikora kwisi. Plein hitamo abakinnyi beza ba fitness nziza kwisi kugirango berekane imyenda ikora ya aerodinamike, kubikoresho byo kwiruka, siporo na basketball, Agasanduku, imyenda yo mwijuru.