Ibishushanyo biri imbere. Igishushanyo CALVIN KLEIN ikibuno kibona rework muburyo butangaje, bwiza bwa pop. Ubukangurambaga bushya bwa Calvin Klein 1981 BOLD Ari Hano.
Iyamamaza rya Calvin Klein rishya #MyCalvins rirashyushye rwose. Nka, Naomi Campbell, Bella Hadid, Odell Beckham Jr., ashyushye. Nibyo, ubukangurambaga bugaragaza amafoto yumuriro yabantu bashyushye bifotoza muri CK, ariko kandi ikanagaragaza verisiyo "yambuwe inyuma" yibirori, bikazamura ibibazo: "Nigute ukora imibonano mpuzabitsina? Muyungurura neza cyangwa IRL ni mbisi? ”
Ifoto yafotowe na Daniel Jackson-hamwe na videwo iherekejwe na Bardia Zeinali - ubukangurambaga bwa #MyCalvins IRL “buzana ubuzima bwo gukinisha no guswera; kimwe gishishikarizwa kwigaragaza kandi kigashimangira igitekerezo cy'uko igitsina ari imitekerereze. ”
Menya uburyo bushimishije bwa avant-garde kuri we no kuri we. Shakisha icyegeranyo cya Calvin Klein yimyambarire yimyambarire yabagore nabagabo.
Amatangazo yerekana amafoto kumpande ya moderi ya CK mumyanya ibiri yerekana uburyo "igitsina" gitandukana mubuzima bwabo rusange ndetse numuntu ku giti cye - ifoto imwe ikomeye yumukara-n-umweru iruhande rwifoto ikinisha, ishimishije-yambaye ikirango gishya cy'abagore n'abagabo Neon na 1981 Bold.
INTANGIRIRO
Igishushanyo cya ngombwa muri neon hues idafite ubwoba. Shushanya ibyawe nibintu byose-cyangwa ntakindi.
IHURIRO RYIZA
Imyenda yacu yoroshye ihura ninkunga isobanura umubiri. Kuburyo bwose wimuka.
Kuri we, hitamo imyenda y'imbere nziza kubagabo. Gura uburyo bwiza bwimyenda yimbere yabagabo nkikabutura ya bokisi, amakabutura, amakofe ya bokisi hamwe nimyenda y'imbere.
Kuva yasohoka bwa mbere mu 1982, imyenda y'imbere ya Calvin Klein yafashe isi yose nk'ikimenyetso ntangarugero cyo kwiyumvamo, ubutwari n'ibitekerezo bitera imbere.
Yambarwa nabantu bose batekereza ubutwari, uhereye kumashusho yumuco nka Tom Hintinaus na Kate Moss kugeza kuri dynamo yawe ya buri munsi, imyenda yimbere ya Calvin Klein niyimiterere yabanyamerika yuburyo bugezweho, bwiyumvamo umubiri kandi bureshya.
Video iherekeza ikurikiza imiterere imwe: itangirana nibyishimo mucyumba cyirabura-cyera mbere yuko kamera ihagarara kugirango yegere kandi yihariye hamwe nibyishimo mubyumba. Diplo afunguye kamera ye yifotoza ku buriri, Euphoria umuhungu mubi Jacob Elordi yafashe amafoto yindorerwamo mucyumba cyo gufungiramo igihu maze Bella Hadid agaragara yikaraga mu cyumba cyo hejuru.
Iyamamaza rishya rya CK ryerekana ubukangurambaga bwa mbere #MyCalvins kuri Campbell, Beckham, DJ hamwe na producer Diplo, Elordi, abahanzi Beth Ditto na Lay Zhang, hamwe na Matthew Noszka.
Umuyobozi @bardiazeinali
Ufotora @studio_jackson
Icyerekezo cyo guhanga @cedricmurac
Icyerekezo cyubuhanzi @ ben_keren @ florentintuillier
Producer Executif @carrieprov
Stylist @alastairmckimm
Umusatsi @ward_hair
Makiya @ hannah_murray1