Ntidushobora kubyizera, Igurishwa! Simone Rocha x H&M 2021 Icyegeranyo cyabagabo
Kuva 2/3 by'icyegeranyo kigurishwa hanze nyuma yiminota 15 igiye kumurongo. Byasohoka mbere yuko ngira amahirwe yo guhitamo ingano. Basigaranye gusa karuvati, amasogisi hamwe na swateri yibanze. Mubyukuri ndatangaye kuko Simone mubyukuri ntabwo ari "impuha". Natekereje ko bizaba undi mugore wa Vampire cyangwa Pringle ya Scotland collab kuko ibyo bice biracyaboneka ibyumweru nyuma yumunsi wo gusohora.
Ku nshuro yambere, isanzure ya Simone Rocha irakingurwa kandi igera kuri buri wese. Hura na Londres ukorera i Londres hanyuma urebe icyo ubufatanye bwuyu mwaka buzazana.
Amateka n'umurage. Ibisobanuro n'ibihimbano. Umuryango n'umuryango. Ibice byinshi byubugore. Kubijyanye no kwerekana imideli Simone Rocha, wavukiye i Dublin mu 1986, akazi ke hamwe n’ibyegeranyo ni ugushimira ibyo akunda.
Yatangiye umwuga we mu rwego rwimpano yimyambarire ya Fashion East, aho yitwaye neza mubwiza bugezweho yatsindiye ishimwe mugihe yagaruye ibintu byumukobwa - indabyo, imitako, amakariso, imaragarita - muburyo bubi. Kuva yatangira gukinira icyumweru cy’imyambarire ya Londres mu mwaka wa 2010, yamenyekanye cyane ku rwego mpuzamahanga kubera ibyegeranyo bye bikomeye kandi byakorewe ubushakashatsi ku buryo bwitondewe, buri gihe yita ku murage we bwite: Irilande na Hong Kong.
Mugukora icyegeranyo cya H&M, Rocha yamaze igihe atekereza kandi asubiramo ububiko bwibicuruzwa bye, ahuza ibyegeranyo bye byashize kandi asubiramo yitonze ibice bikundwa mubishushanyo bishya bitunguranye byunvikana kurubu.
Yakomeje agira ati: "Mvugishije ukuri, mu byukuri byari amarangamutima kunyura mu bice byose - byari amahirwe meza yo gutekereza ku bihe nishimiye cyane no gusubiramo ibyegeranyo numvaga ari ibintu by'ingenzi, ndetse n'amabuye y'agaciro y'ibitekerezo wenda tutigeze dusunika nka kure nkuko twifuzaga kubwa mbere. Ububiko ni ingenzi cyane kuburyo nkora nkuwashushanyije, uko byagenda kose. Ntabwo turi ikirango kireka ibitekerezo buri gihembwe - akenshi dusubiza amaso inyuma tukareba ibyifuzo byashize cyangwa tugakomeza guhindura silhouette cyangwa imiterere. ”
Rocha
Icyegeranyo cya Simone Rocha x H&M kirimo imyenda yabategarugori yasinywe hamwe nimyenda yabagabo n imyenda yabana, bikaba bibaye ubwa mbere atanga imyenda kumuryango wose.
Imyenda yose yagenewe kuba mubiganiro hagati yabo. None, ni iki twakwitega mubufatanye buteganijwe muri uyu mwaka?
Urwego rwose ruza muri Simone Rocha yamenyekanye kandi yubusizi palette ivanga cream, umutuku, umutuku numukara.
Imyenda ya tulle nziza, ubudozi bwa tartan, ishati isaro, imyenda ya kabili, imyenda yo hanze nka koti yo mu mwobo, hamwe nibikoresho byashyizweho umukono nka imitako itangaje hamwe ninkweto nziza.
Ati: "Uburyo bwanjye kuri buri cyiciro cyibikorwa byo gushushanya kwari ukwibuka ko kuri bamwe ibi byaba ari intangiriro ya Simone Rocha, amahirwe yo kwishimira ikirango kunshuro yambere, mugihe kubandi bizaba umwanya wo kwibuka amateka ya a ikirango bakurikiranye mu gihe gito. ”
“Binyuze kuri H&M, bazashobora kubona igice gishya, kitajyanye n'igihe, kidasanzwe cyo kuvanga n'ibintu byabo biri mu byegeranyo byashize.”
Rocha agira ati: "Nizeye rwose ko hari ikintu kuri buri wese - buri mugore, umusore, umuryango wose."
Umuryango ni ingenzi cyane kuri Rocha, ndetse n'umuryango we w'inshuti n'abafatanyabikorwa.
Kubwibyo, inkuru ya Simone Rocha x H&M yazuwe mubuzima nabantu bamukikije kandi bakamutera inkunga: stylist, umufatanyabikorwa ninshuti magara Robbie Spencer, umunyamideli ninshuti Tess McMillan, bashiki bacu Adwoa na Kesewa Aboah, numurwanashyaka, umuhanzi numukinnyi wamamaye Daisy Edgar-Jones, kuvuga amazina make.
Ibintu bya Rocha birahenze kubyara - niyo mpamvu H&M idashaka kugurisha byinshi.
Ati: "Igihe icyo ari cyo cyose naba ndi kumwe na Simone, cyangwa inyuma yinyuma mu gitaramo, urumva ubu bushyuhe runaka - nta na rimwe biguhangayikisha, kandi ushobora kuvuga ko yuzuza aho akorera abantu bamutera imbaraga muri we. ubuzima bwa buri munsi, kandi nibyo bizana iyi myumvire runaka y'abaturage, no kumva ko byoroshye. ” Komeza uvuge McMillan.
Ati: “Buri gihe numva merewe neza, kuko ukikijwe n'abantu bishimishije rwose kuba hafi. Nakoranye nawe ibihe bine ubu, kandi burigihe burigihe nshimishijwe cyane no kubona abantu bose - kubona abashushanya, styliste, abantu bose bamfasha kwambara, ni isura imwe. Numuryango rwose, rwose utangaje, mubyukuri. Kandi buri gihe ntegerezanyije amatsiko guseka no gufatwa. ”McMillan.
Icyegeranyo cya Simone Rocha x H&M gitangira 11 Werurwe.
Igishushanyo @simonerocha_
Stylist @robbiespencer
Amafoto @tylersphotos
Umusatsi @cyndiaharvey
Makiya @thomasdekluyver
Tera @michealward