Umunyamideli w’imyambarire Mihara Yasuhiro yamenyekanye bwa mbere mu nkweto, akora umurongo we wambere winkweto mu 1994 mugihe yari akiri muri kaminuza yubuhanzi ya Tama. Mihara yashimiwe uburyo bushya, bugezweho bwo gushushanya, Mihara yahise ahindura icyerekezo cye muri label yinkweto 1997 " Miharayasuhiro“.
mu 1998 Mihara yatangije ububiko bwe bwa mbere, SOSU, bisobanura “umubare wambere”, i Aoyama, muri Tokiyo. Nyuma yo kwigaragaza nk'imbaraga ziganje ku isoko ry'inkweto, Mihara yahisemo kwagura ibikorwa bye byo guhanga. Gutezimbere umukono we - ucecetse, monochromatic numujyi utandukanye - Mihara yatangiye gushushanya imyenda yabagabo muri uwo mwaka. Kugeza mu 1999 hashyizweho isosiyete 'SOSU CO., LTD.' Kandi, kubera kwaguka kwihuse mu bucuruzi, izina ry’isosiyete ryahinduwe ryitwa 'SOSU INTERNATIONAL CO., LTD.'
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