Nyuma yo gukina mumatangazo yaguye ya Lucky Brand, umunyamideli Vladimir Ivanov yongeye guhura na label ya denim kugirango berekane itangwa ryabo riheruka, ririmo imyenda isanzwe, iha icyubahiro imyumvire gakondo y'Abanyamerika. Yashushanyijeho v-ijosi, imyenda yogejwe, amashati mato mato hamwe namasomo ya kera, moderi ya blond idutera inkunga yo gushakisha uburyo dukunda.