Ibice byoroshye –Umunyamideli w’umunyamideli Mathias Lauridsen yongeye guhura n’igihangange cyerekana imideli H&M kugira ngo ashyire ahagaragara igice cy’icyegeranyo cy’imyenda y’abagabo yo mu mpeshyi 2013. Matiyasi yafatiwe mu kirere cyiza kandi cyisanzuye, yambaye imyenda yatoranijwe isa nkaho ivanga amajwi adafite aho abogamiye hamwe nigicucu cyiza kandi gikinisha, nka korali, turquoise nicyatsi kibisi. Kwibanda kumirongo isukuye hamwe n imyenda yingenzi, ikirango gisubiramo ibice byimpeshyi, nkikabutura ya Bermuda cyangwa ipantaro yimyenda muburyo bugezweho, tubikesha ibintu byoroshye, ariko icyarimwe bigahora bikwegera, muburyo bwuburyo.