Kumenyesha ibicuruzwa: 'Kugwa Byoroheje' by MASS Branded

Yiswe 'Falling Softly' MASS 'icyegeranyo cya kabiri kizana imyumvire mishya yo kwishima, kumva no kwisanzura kumyenda yabagabo. Yashishikarijwe n'abaparakomando, uwashushanyaga Mass Luciano yahisemo gukora umwambaro wujuje ibyifuzo byumuntu utinyuka, ukora, ugezweho ufite ubwoba bwo gutangaza.

MASS Yandikiwe Icyegeranyo cya kabiri cyiswe, 'Kugwa Byoroheje', kizana imyumvire mishya yo kwishima, umudendezo no kureshya kumyenda yabagabo. Yashishikarijwe n'abaparakomando ndetse n'ibyo yibuka byo gukurira mu muryango wa gisirikare, uwashinze umushinga hamwe n’umushinga Mass Luciano yahisemo gukora umwambaro wujuje ibyifuzo by’umugabo utinyuka, ukora, ugezweho, ufite ubwoba bwo gutinyuka. Dukunda kumuhamagara, MASS Trooper.

Icyegeranyo cya kabiri cya MASS Branded cyiswe, 'Kugwa Byoroheje', kizana imyumvire mishya yo kwishima, umudendezo no kureshya kumyenda yabagabo. Yashishikarijwe n'abaparakomando ndetse n'ibyo yibuka byo gukurira mu muryango wa gisirikare, uwashinze umushinga hamwe n’umushinga Mass Luciano yahisemo gukora umwambaro wujuje ibyifuzo by’umugabo utinyuka, ukora, ugezweho, ufite ubwoba bwo gutinyuka. Dukunda kumuhamagara, MASS Trooper. Nukuri kuri MASS Yandikiwe, gushimangira imiterere yumugabo ni ngombwa, bityo rero gukata no guhuza imyenda - uhereye ku bishishwa byogosha no kwambara ikabutura ya meshi kugeza kuboha amashati hamwe namakoti ya bomber - gukora kugirango wagure ibitugu, wuzuze igituza kandi unanuke mu rukenyerero. kugirango ugere kubagabo, siporo. Ukurikije iyi mantra, MASS Branded yateye indi ntera iki cyegeranyo ashyira mubikorwa tekinike yo guhanga, kubaka kugirango akore imishumi imeze nka parasute kumashati atagira amaboko, yerekana amaboko mugihe agaragaza uruhu rukwiye kuruhande rwuruhande rwuruhande. inda. N'ubundi kandi, umugabo ufite ubutwari bwo gusimbuka mu ndege ni umugabo udatindiganya yerekana uruhu ruto - igitekerezo MASS Branded akomeje gukora ku buryoheye nkuko bigaragara kuri Assembly Sweatshirt yintwaro hamwe n'ibitugu bitwikiriye ibitugu kandi muburyo bwa stratégie shyira meshi ya mesh ihisha kandi ikagaragaza ahantu heza h'umubiri, kimwe na T-shirt ya Grag T-ishati ikwegereye, mesh inyuma. Umwe mu bashinze umushinga witwa Antoni d'Esterre (washinze) agira ati: "Byari ngombwa kuri twe kuzana uburyo bushya bwo gukorana na meshi hamwe n’imyenda yo mu rwego rwo hejuru, mu gihe dukomeza ubwiza bw’imyenda yo mu muhanda". Ikindi kintu cyingenzi cya 'Falling Softly' nuburyo byoroshye ibice bishobora guhuzwa no kwinjizwa mumyenda yawe ya buri munsi. Amabara ya monochrome hamwe no kumenyekanisha ibice bihindura ibi bishya, birambuye muburyo burambuye. Hejuru yibyo, imyenda yarakozwe kugirango igere kuri silhouette idasanzwe, yubatswe itabangamiye ihumure, bityo igumane imyumvire yukuri yo kwinezeza iteganijwe kuva kumyenda yimyenda yo mumuhanda igezweho. Kubijyanye na MASS Branded MASS Branded ni ikirango cyo murwego rwohejuru rwimyenda yo kumuhanda ishaka gusunika imipaka kubagabo bo mumijyi bashaka kwambara ubusa batambaye. Yatangijwe nkicyegeranyo cya capsule yibice 12, buri buryo bwashizweho kugirango buhindurwe, bworoshye kandi bworoshye kuvanga nibindi bicuruzwa, gufata ibyibanze bya buri munsi kubagabo no kubihindura mubice byoroshye kuvuga. Amaze gutsindira izina rya 'The Next New Menswear Designer' ya Lane Crawford mu mwaka wa 2016, ikirango kiri mu butumwa bukomeje bwo kuba ijwi ritera imbere kandi rikomeye mu myambarire mu gihe rikorana n'abacuruzi basangiye icyerekezo. Byakozwe muri Hong Kong MASS Branded nimwe mubirango byaho byateguwe kandi bikozwe muri Hong Kong.

Nukuri kuri MASS Yandikiwe, gushimangira imiterere yumugabo ni ngombwa, bityo rero gukata no guhuza imyenda - uhereye ku bishishwa byogosha no kwambara ikabutura ya meshi kugeza kuboha amashati hamwe namakoti ya bomber - gukora kugirango wagure ibitugu, wuzuze igituza kandi unanuke mu rukenyerero. kugirango ugere kubagabo, siporo. Ukurikije iyi mantra, MASS Branded yateye indi ntera iki cyegeranyo ashyira mubikorwa tekinike yo guhanga, kubaka kugirango akore imishumi imeze nka parasute kumashati atagira amaboko, yerekana amaboko mugihe agaragaza uruhu rukwiye kuruhande rwuruhande rwuruhande. inda.

N'ubundi kandi, umugabo ufite ubutwari bwo gusimbuka mu ndege ni umugabo udatindiganya yerekana uruhu ruto - igitekerezo MASS Branded akomeje gukora ku buryoheye nkuko bigaragara kuri Assembly Sweatshirt yintwaro hamwe n'ibitugu bitwikiriye ibitugu kandi muburyo bwa stratégie shyira meshi ya mesh ihisha kandi ikagaragaza ahantu heza h'umubiri, kimwe na T-shirt ya Grag T-ishati ikwegereye, mesh inyuma. Umwe mu bashinze umushinga witwa Antoni d'Esterre (washinze) agira ati: "Byari ngombwa kuri twe kuzana uburyo bushya bwo gukorana na meshi hamwe n’imyenda yo mu rwego rwo hejuru, mu gihe dukomeza ubwiza bw’imyenda yo mu muhanda".

Ikindi kintu cyingenzi cya 'Falling Softly' nuburyo byoroshye ibice bishobora guhuzwa no kwinjizwa mumyenda yawe ya buri munsi. Amabara ya monochrome hamwe no kumenyekanisha ibice bihindura ibi bishya, birambuye muburyo burambuye. Hejuru yibyo, imyenda yarakozwe kugirango igere kuri silhouette idasanzwe, yubatswe itabangamiye ihumure, bityo igumane imyumvire yukuri yo kwinezeza iteganijwe kuva kumyenda yimyenda yo mumuhanda igezweho.

Ibyerekeye MASS Yandikiwe

MASS Ikirango ni ikirango cyohejuru cyimyenda yo kumuhanda ishaka gusunika imipaka kubagabo bo mumijyi bashaka kwambara bisanzwe batambaye. Yatangijwe nkicyegeranyo cya capsule yibice 12, buri buryo bwashizweho kugirango buhindurwe, bworoshye kandi bworoshye kuvanga nibindi bicuruzwa, gufata ibyibanze bya buri munsi kubagabo no kubihindura mubice byoroshye kuvuga. Amaze gutsindira izina rya 'The Next New Menswear Designer' ya Lane Crawford mu mwaka wa 2016, ikirango kiri mu butumwa bukomeje bwo kuba ijwi ritera imbere kandi rikomeye mu myambarire mu gihe rikorana n'abacuruzi basangiye icyerekezo.

Byakozwe muri Hong Kong

MASS Yandikiwe ni kimwe mubirango byaho byateguwe kandi bikozwe muri Hong Kong. Ati: “Kuri twe, ni ngombwa gukora ibicuruzwa mu karere. Hariho ishema ryo gukorana n'abanyabukorikori bafite impano baba kandi bakorera mu mujyi, ”ibi bikaba byavuzwe na Antoni d'Esterre washinze.

Ibyerekeye Misa Luciano - Ibishushanyo

Mass Luciano amaze imyaka isaga 13 akora mubikorwa byimyambarire, ashushanya ibicuruzwa mpuzamahanga nka GUESS, Rock & Repubulika na Victoria Beckham na Lee Jeans. Akomoka muri Porto Rico, yabaga kandi akora i Los Angeles, Florence na Hong Kong. Mass Luciano numusitari wimyambarire kandi atanga umusanzu wandika kuri wannabemag.com, aho yanditse kubyerekeranye nimyambarire yabagabo ndetse no kumenyekanisha ibicuruzwa bishya biva muri Hong Kong no mumahanga.

Ibyerekeye Antoni d'Esterre - Ikanzu yo guhanga

Antoni d'Esterre akomoka mu kigo cyamamaza, amaze gukorera Saatchi & Saatchi, Leo Burnett na 133, aho yacungaga ibicuruzwa nka Lancome, Cartier, Ray-Ban, Biotherm na Vidal Sassoon. Ni umufotozi ukizamuka kandi ibikorwa bye byagaragaye mubitabo ndetse no mubitangazamakuru byo kumurongo nka Fashionably Male, Magazine HUF, Narcissus, Kaltblut, Plug Magazine na Time Out.

www.massbranded.com

INGINGO

AmafotoAntoni d'Esterre (IG @tddddproject)
ModelTony (@tonybck)
StylingMass Luciano (IG @massluciano)
Imyenda MASS (IG @mass_branded)

Kumenyesha ibicuruzwa: 'Kugwa Byoroheje' by MASS Branded

Yiswe 'Falling Softly' MASS 'icyegeranyo cya kabiri kizana imyumvire mishya yo kwishima, kumva no kwisanzura kumyenda yabagabo. Yashishikarijwe n'abaparakomando, uwashushanyaga Mass Luciano yahisemo gukora umwambaro wujuje ibyifuzo byumuntu utinyuka, ukora, ugezweho ufite ubwoba bwo gutangaza.

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