David Beckham ni kwishimira intsinzi yegeranya imyenda ye H&M hamwe nubukangurambaga bushya, bwibanda kumiterere no guhuza imyenda y'imbere igizwe nurwego rwimyenda ye. Amashusho mashya akomeye yarasiwe i Los Angeles numufotozi Alasdair McLellan , hamwe na David yafotoye inyuma yumukara kugirango amwereke n imyenda yumubiri muburyo bworoshye. Nkuko David ahora akunda kugerageza kubireba, agaragaza uburyo bushya kuri ubu bukangurambaga bushya bwa H&M.
Ati: "Nishimiye cyane ubu bukangurambaga bushya bwa David Beckham Imyenda yumubiri muri H&M. Nashakaga kwerekana imbaraga nubwiza bwikusanyirizo ryimyenda ya David Beckham hamwe naya mashusho, kandi birashobora kwambara kandi bikwiye. Nkunda urwego kandi numva merewe neza muri buri gice. Icyegeranyo kimaze gutangizwa, byabaye kamere ya kabiri kuri njye kuyambara! ” nk'uko byatangajwe na David Beckham.
Imyenda ya David Beckham ni ubufatanye bwihariye, burambye na H&M, bumaze kuba intsinzi ku isi nyuma yo gutangizwa muri Gashyantare 2012. Iki cyegeranyo gikomeza kuba mu bubiko no ku rubuga rwa interineti, cyibanda ku bicuruzwa by’ibanze byateguwe na David. Beckham hamwe nitsinda rye, bashishikajwe cyane no guhumurizwa no guhuza buri mwenda, uhereye ku magufi no ku mbaho kugeza munsi yimyenda, T-shati, Henleys na john ndende. Icyegeranyo gihora hafi yibi bice, bikora imyenda yumubiri urwego rusanzwe rumaze kuba igice cyingenzi cyimyenda yabagabo benshi. Kandi mu Gushyingo, igihe ikiruhuko cyegereje, ibice bishya bizatanga impano nziza yimbeho bizongerwaho.
Icyegeranyo cyimyenda ya David Beckham kiraboneka kumaduka agera kuri 1.800 ya H&M mubihugu 44 kwisi, ndetse kumurongo.