H&M ireba imbere mu cyi hamwe namakuru mashya agaragaza koga hamwe nimyenda ya siporo itandukanye. Kujyana ku mucanga kurasa, H&M yerekana moderi Marlon Teixeira, Ryan Heavyside na Shaun DeWet . Ahumekewe na surfer, umucuruzi wo muri Suwede asa nuwamuha umwanya wimbere hamwe nishati yubwenge kugirango arangize neza impeshyi.