Musée des Arts Décoratifs, Rue de Rivoli, Paris, Ubufaransa. Muri rimwe mu ijoro rikonje cyane mu mateka y'icyumweru cy’imyambarire ya Paris, iserukiramuco rya gatanu rya H&M Studio ryerekanwa ryahuzaga ibyiza byimyambarire hamwe no kwishimira ibintu byiza mugihe uhunze umuyaga wa arctique. Tumaze ijoro ryose munzu ya H&M - izwi cyane ku izina rya Hôtel National Des Arts et Métiers - abashyitsi bageze ku ibaba ry’iburengerazuba ry’ingoro ndangamurage izwi cyane ku isi, The Louvre, kugira ngo basangire kandi berekane byuzuye icyegeranyo gitegerejwe na benshi.
Nyuma yo gukuramo inkweto no kunyerera muri tabis (amasogisi yamaguru yikiyapani, nibyo) insanganyamatsiko yijoro yagaragaye. Twari twaravuye i Paris tujya mucyumba gakondo cya tatami cyabayapani, twerekanaga neza ibyingenzi byakusanyirijwe.
Itsinda ryashushanyije ryifashishije origami, imigenzo yubuhanzi nubuhanzi bwabayapani, hamwe nubuntu bwo mumijyi ya Tokiyo, itsinda ryabashushanyije ryarebye igihugu muburyo bworoshye kandi bugaragara - kuva kumyenda irambuye ya kimono no gupfunyika imyenda kugeza kumashusho y'amabara yahumetswe na sisitemu yo kwandika.
“Kureba byose ni amabara akomeye n'amabara. Ni imyenda iruhutse kandi ya chic yambarwa na sandali hamwe nipantaro yaka. Minimalism ihura na bohemia hamwe n'abazungu boroheje, kutagira aho babogamiye ndetse na primaire ikomeye, "ibi bikaba byavuzwe na Angelica Grimborg wapanze muri Studio ya H&M agira ati: imigani ya rubanda. ”
Icyegeranyo cyunvikana kubindi bigenda byigihe kimwe, harimo ubudozi bwakazi, ubudodo bunini hamwe na A-shusho.
Imwe mu ngingo zaganiriweho cyane nijoro ni politiki ihamye yo kutagira inkweto, isaba buri wese gukuramo inkweto nziza kandi akandagira kuri materi ya tatami mu masogisi.
Mu gihe cyo gushaka icyicaro cye, umukobwa witwa Vanelli Melli, yagize ati: "Nanyuze muri Aziya amezi menshi kandi ahanini nabaga ntambaye ibirenge igihe cyose, ibi rero ntabwo ari ikintu gishya kuri njye."
Yakomeje agira ati: “Byari bishimishije kubona amagambo yacu akomeye yo gucapa no kurangi hamwe n'imirongo isukuye ihumekwa n'ikiyapani. Hamwe nimiterere yukuri, ibikoresho byo kumeza, imitako nibindi bisobanuro, habaye ubuntu butuje bwagaragaye rwose, kandi ntidushobora gutegereza kureba uko abakiriya bacu ku isi bazaba banditse ibice bakunda. ", Pernilla Wohlfahrt, H & M. Umuyobozi ushinzwe Igishushanyo.
H&M Studio SS18 iraboneka kumurongo no mububiko bwatoranijwe ubu.
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