PARIS, 23 MUTARAMA 2016
na ALEXANDER FURY
Hermès ifite ikibuga cyihariye cyimyambarire: ahantu henshi nibindi bicuruzwa birababaza. Ikirango gisaba kugira-byose, hamwe nibikenewe. Ubushake. Ntamuntu ukeneye ikote rya kaki mu ruhu rwometseho inyana zimena nka organza. Ariko abantu barabishaka. Byinshi.
Véronique Nichanian atwawe nibi bitekerezo, niyo mpamvu akora neza muri Hermès. Yabanje gukora ibintu byinshi hamwe n'ingona, mubusanzwe ayikata muburyo bwa T-shirt yuzuye uruhu, bigatuma bidasanzwe burimunsi. Abagurishijwe bazwi cyane ku ijanisha ryabasazi - birashoboka kubera ko binjije intoki, bagurisha amadolari ibihumbi icumi buri umwe. Nubwo bimeze bityo, biranga uburyo bwa Hermès. Ikigereranyo cyikigereranyo cyikigereranyo muri iki gihe cyari urukurikirane rwimyenda yumukara hamwe nimyenda ifunguye hamwe na tone ya Hermès ya Virages. Virages isobanurwa ngo "Bends," ibisobanuro byuburyo buhindagurika bwa silk.
Byanteye gutekereza ku kuntu Hermès yagoretse imyumvire yacu y'akataraboneka muri iki gihe. Ibyiza bya kijyambere, chez Hermès, ni transogrification yimyenda ya buri munsi mubyiza. Ni iki gishobora kugushuka kugura? Bigaragara cyane cyane mu myenda y'abagabo, aho Nichanian anyurwa no guceceka, ndetse akumirwa. Hano ni gake cyane insanganyamatsiko cyangwa amagambo kumuhanda we: "Umwirabura wera" yari kimwe mubitekerezo bye, nko mubirego byavuzwe haruguru byafunze igitaramo. Ibinyuranye, "vibrasiya yamabara" yari iyindi, nkitandukaniro ryigicucu kumyenda ya silike ya Hermès (moderi nyinshi zambaraga izo). Ibyo bitekerezo bihabanye, byumvikane, biganisha kumufuka uvanze. Bumvaga ari amagambo yashizweho kugirango asobanure ikintu kidakenewe rwose. Iki gitaramo cyarimo urujijo, ni byiza rwose uko akabati ka buri wese gasa, nako. Nichanian yakoze jeans yuzuye uruhu, muri khaki kurambura gabardine; yakoze swater ya crewneck, muri lapis turquoise extra-nziza cashmere; yatemye impyisi mu idubu - umwana wintama woroshye. Yongeye kandi gukoresha imifuka ya Bolide hamwe nigituba cya shark. Ntibisanzwe, kuvuga make.
Umunyamideli umwe yambaraga Apple Watch-imwe baremye bafatanije na Hermès, biragaragara. Byari byihishe munsi yigituba kinini cyane, cyijimye cyane cashmere-ubwoya. Ntabwo byari byiza. Ntanubwo, mubyukuri, yari swater. Inkweto nyinshi za siporo, zashushanyijeho imirongo yihuta ya orange nziza ya Hermès orange, hamwe na kositimu hamwe n imyenda isanzwe. Benshi mubanyamideli basunikaga amaboko mumifuka, bagenda bazenguruka. Urebye-kandi, birashoboka, kwambara-miliyoni y'amafaranga.