Umuyobozi w’irema, Francesco Risso, yavuze ko imyambarire, ari “ibyerekeye.”
MARNIFESTO nicyegeranyo gishya cyumuyobozi ushinzwe guhanga Francesco Risso mugihe cyizuba / Impeshyi 2021 basabye abantu 48 baturutse kwisi kubaho ubuzima bwabo bambaye imyenda ya Marni.
Mugihe bafashwe amashusho no gufotorwa ninshuti zabo, umuryango nabakunzi. Ikibanza nicyo aricyo cyose. Kuva Dakar kugera Tokiyo, kuva Milan kugera New York. Igitaramo ninkuru zabo zose.
Imyambarire "ntabwo yerekeranye na 'I'; bireba 'twe.' ”Ibi rero byavuzwe na Francesco Risso wa Marni mugihe cyo kureba icyegeranyo cye. Muri iki gihe kidasanzwe, Risso yahisemo kwirinda guhumeka gakondo - ntahantu nyaburanga cyangwa ikindi gitekerezo cyiza. Ahubwo, yibanze ku gitekerezo cy'uko imyambarire nyayo yashinze imizi mu bantu benshi bagize uruhare mu kuyishyira mu bikorwa - abayiremye n'abayambara. Yari afite mikorobe yigitekerezo mbere ya COVID-19, kandi byafashe amajwi menshi kuko icyorezo cyahinduye ubuzima bwacu nisi.
Kugira ngo agire icyo avuga, Risso yateguye kwerekana amashusho yimbitse, yifuza cyane: imbonankubone izahuza inkuru z’abantu barenga 40 mu mijyi myinshi ku isi, bamwe bari bitezwe, abandi ntabwo: Asheville, muri Leta zunze ubumwe za Amerika; Dakar, muri Senegali; Detroit; Ikirwa Kinini, Neb.; London; Los Angeles; Milan; New York; Paris; Philadelphia; Shanghai, na Tokiyo. Yerekanye ati: "Ntabwo ari icyitegererezo ahubwo ni abantu.… Ntabwo ari ahantu, ahubwo ni isi." Hariho intera nini yo kwibeshya, urebye mélange yerekana amashusho yisi yose ndetse no kuba amashusho yarakozwe, nkuko byavuzwe muri firime, "umuryango / inshuti zifite kamera." Risso hamwe na hamwe barayikuyemo neza.
Noneho, ntabwo byari bimeze neza nkuko uwabishushanyije yabisobanuye mbere. Yerekeje ku byabayeho byose, anavuga ko atari-moderi-ariko-abantu-boherejwe imyenda kugirango babane nabo. Yego na oya. Ibice bya videwo byarafashwe mbere, kandi inguzanyo zanyuma zerekana uruhare rwa AAA-styliste Camilla Nickerson.
Ntacyo bitwaye. Ingingo irumvikana: Imyambarire ntabwo ari imyenda gusa. Byerekeranye n'ubuzima n'amarangamutima yose hamwe nibisanzwe birimo. Turabona imyenda - cyangwa neza, abantu bambaye imyenda - mubihe byinshi byubuzima busanzwe: kuri metero, kumaduka y'ibiryo, kwitoza selo, gushushanya.
KUBAHO HAMWE
Amashusho yubatswe mubwenge agana ku musozo ukora nk'umuhanda muto. Buri muntu yatoraguye ahantu ho gutembera hanyuma agafatirwa amashusho aho, bituma abayireba bareba imyenda kumutwe. Hariho byinshi byo gufata. Igishushanyo mbonera cya graffiti kimeze nkigishushanyo mbonera cyo kwandika imivugo. Imirongo yimbaraga nyinshi mwirabura, umutuku numweru. Imyenda ibabaje. Ibice bitandukanye. Hanze ya jipo yububiko. Byinshi muribi birakomeye, byerekana ibihangano birenze urugero bikurura, niba ari byiza, ingaruka. Kandi bivanze, ibihe bidasanzwe byo gutuza: ikoti yera yera; uhagaritse uhagaritse umwirabura-na-umwenda hejuru yikariso hejuru hamwe nijipo, chic muburyo bwa gakondo.
Hafi ya ntanarimwe yambarwa nabanyamuryango: masike, inzara yabo yiyandikisha nyuma yuko umuntu ashyizeho umwe. Noneho, kubura masike birasa nkibidasanzwe, urebye mbere yo gufata ubuzima nyabwo mugihe nyacyo.
Iyo caveat ihambaye kuruhande, "inkuru" zitandukanye z'abakinnyi ba Risso zitanga igitekerezo gikomeye cyerekana agaciro n'akamaro k'imyambarire. Nkuko hejuru-hejuru nkuko imyenda imeze, abantu bambara babigira ibyabo rwose, kandi rero, telegraph ko kwambara muburyo busanzwe byumvikana mubuzima bwa buri munsi.
Ikibuze: Icyunvikana ko kubikora bizamura umwuka. Mugihe abashushanya benshi barimo gukina bumva ko mubihe biboze imyambarire ishobora gukora uruhare rwayo mumitekerereze, Risso ntakibazo nk'iki hano. Nibyo, hariho inseko nke no guseka cyangwa bibiri, ariko muri rusange, ntabwo byumvikana ko abantu bari muri videwo bakura umunezero runaka kubwimyambarire yabo itinyutse, ifite imbaraga, ishakisha ibitekerezo. Iyi ntabwo ari imyenda idafite imbaraga. Niba kandi ugiye gushyiramo ingufu, imyenda ntigomba kuzana umunezero muke?
MARNIFESTO:
Umuyobozi uhanga: Francesco Risso @asliceofbambi
Umuyobozi wubuhanzi: @babakradboy
Umuyobozi wa Video: @talrosner
Imyandikire: # camillanickerson @ umuhanzi
Gukina: @midlandagency
Umusaruro: @kennedyldn