Icyegeranyo cya 2021 Be True cyatewe inkunga nigitekerezo cyuko siporo ishobora kuba intandaro yo kutagira ibitekerezo. Muri icyo gihe, siporo iba ikungahaye iyo ikubiyemo inkuru zitandukanye, imiterere ndetse nicyerekezo cya buri muntu.
Ikirangantego kinini cyibendera icyenda LGBTQIA +, ryerekana inkuru zumuntu imbere muri buri bara ryumurongo, zirasuzumwa cyane mukwambara inkweto zuyu mwaka, hagaragaramo ibendera ryibendera ritandukanye rishobora gukoreshwa kuri Blazer '77 Hasi, Umunsi wa Air Max Pre, i Byose Byakoreshejwe Igikoresho na Infinity React Run 2.
Iki cyegeranyo kijyanye no guhagararirwa, kutabangikanya no kwiga.
Ishema ni igihe cyose! ariko mugihe cy'ukwezi kwa kamena twifuzaga gufata ibyiyumvo byo kujya muri parade tukabona inyanja yibendera kandi tukareba ko buriwese ashobora kwishimira ibendera ryabo (hamwe nibendera rya velcro 9)! Iyi ni intambwe mu cyerekezo cyiza kandi tuzakomeza kugenda KUGEZA Twese dutsinze.
Nike Air Max Yambere Yumunsi
Reba ibicuruzwa birambuye kumateka mato kuri buri bendera.
Kwizera agaciro ko guhagararirwa bitandukanye kuva kera byabaye urufatiro rwa Nike hamwe nicyegeranyo cyacyo cya Be True, bitanyuze mubicuruzwa gusa, ahubwo no mubufatanye nabaturage - cyane cyane mubufatanye bwa Nike nimiryango yigihugu ndetse n’ibanze biri imbere. imirongo yo kunganira umuryango LGBTQIA +.
Rimwe muriryo tsinda, Uburenganzira bwa Muntu (HRC), rizana umurage umaze imyaka irenga mirongo ine.
Ariko umurage urashobora kuba muto mubumwuka. Umwaka ushize, imwe mu masura ya gahunda y’urubyiruko rw’Ambasaderi, itsinda ryahurije hamwe kugira ngo rihuze amajwi y’ingimbi, ni Gia Parr, inkuru ye mu gutangaza ko yimukiye mu gitsina gore mu ishuri ryisumbuye mu myaka itatu ishize yamamaye cyane mu bitangazamakuru ndetse anashimwa n’igihugu. Binyuze mu buyobozi bwintwari bwingimbi nka Parr, ubunyangamugayo bwabo bufasha gutinyuka igisekuru gishya kwizera ko ubuhamya bwabo buzubahirizwa, guhoberwa no kumva.
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Nike OffCourt Slide BeTrue ije ifite amabendera 9 ya hook-na-loop yerekana imiryango myinshi iranga uburinganire nubusambanyi.
Parr atekereza gato mbere yuko abona ijambo ryo gusobanura inkuru ye isohoka: kwiyubaka. Yibutse uburyo butandukanye yagiye asohokamo abantu bakomeye mubuzima bwe, kera cyane mbere yuko abigiranye ubutwari abwira abo bigana ku ishuri, abinyujije mu ibaruwa yanditse n'intoki asoma cyane.
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Hitamo ikukuri kuriwe hamwe namabara atuje atangaza amagambo arambye.
Parr agira ati: "Nabanje gusohoka ku babyeyi banjye, kandi kuva aho, nagiye buhoro buhoro ku bandi bantu." Ati: "Naje gusohoka ku nshuti yanjye magara ku isoko, ibyo bikaba bidasanzwe - ni ibintu bito. Noneho ndibuka ko nasohotse mumuryango muto wa mama mubiruhuko, hanyuma umuryango wa papa muguhurira, byari, nkabantu, ijana. Navuga ko byari inyubako nsohotse mu ishuri ryanjye ryose kandi umujyi wanjye wose. ”
Parr
Nike Blazer Low '77 Vintage BeTrue
Ntibyatinda mbere yuko inkuru ya Parr igaragara ku biganiro byo ku manywa no mu bice by'amakuru ya nijoro. Bidatinze, byatangiye kurenga amashyirahamwe. Umwaka umwe nyuma yuko Parr abaye nyampinga wa mbere wa GenderCool, ubukangurambaga bwashinzwe mu 2017 kandi bushingiye ku kuvuga amateka bwite y’urubyiruko rudahuje igitsina n’abatari binini, yatumiriwe kuba Ambasaderi w’urubyiruko rwa HRC.
Inkomoko yo guhindura ubutumwa bwe bushingiye kubantu batandukanye byaba byoroshye. Imbaga itandukanye, amajwi atandukanye. Usibye ko iyo Parr abajijwe ibijyanye no gukorana nimiryango itandukanye, igizwe numurage utandukanye, yihutira gusubiza ko amateka ye adahinduka. Amatangazo yinzibacyuho ntabwo yahinduye niba yasohotse kubabyeyi be, inshuti ye magara cyangwa ishuri rye. Ntabwo inkuru yari igiteranyo gusa. Iyo nkuru yari umwirondoro we. Kandi nubwo ibintu bishobora guhinduka hamwe nuburyo bushobora guhinduka, umutima wo kuvuga inkuru zose, ni ubudahemuka kuburambe bwawe.
Kwishimira ishema rya Nike ACG BeTrue Short.
Kuza vuba.
Parr agira ati: "Uburyo nunganira ntabwo butandukanye rwose mumatsinda." Ati: "Kuri njye, ntacyo bitwaye rwose niba bafite amateka akomeye cyangwa niba ari gahunda nshya. No muri siporo, ndabibona binyuze mumurongo wabaturage, ntabwo ari amarushanwa. Ndashaka kuzana imbaraga zanjye mumateka yanjye kandi nizeye ko nshobora kwigisha no gutera abantu inkunga. Umuntu wese arashobora kongera izo mbaraga nini mu kuvuga amateka ye. ”