H&M yatangaje uyumunsi ko itangiza icyegeranyo cyayo cyambere-ishema-capsule, bityo ikagira amateka kubirango byabo. Iri tangazo ryemera ko icyegeranyo kibaye ubwa mbere ikirango gikora ikintu gifatika cyo gushyigikira umuryango wa LGBTQ.
Umurongo, hanze ya 31 Gicurasi, uzamanuka neza mugihe cyukwezi kwishema, wizihizwa buri kamena. Yuzuye tees nziza, hejuru yibihingwa, denim, ndetse ipantaro yimyambarire ya tuxedo ifite amabara y'umukororombya. Birashoboka ko H&M;, uherutse mumazi ashyushye kugurisha ibicuruzwa bisa nkaho bivuguruzanya kubyo basunika cyane, ahindura ikibabi gishya?
Vibes ya 70s ituma dutekereza urugendo rwa mbere rwigihugu Ishema, bidatinze nyuma yi Riots ya 1969 Stonewall i New York, bityo bigaragara H&M; ni no kunamira amateka yubwibone bwa LGBTQ.
Tumubajije impamvu itangizwa ubu, Andreas Lowenstam, Umuyobozi wa H&M; Umuyobozi wa Menswear Design, yabwiye WWD, ati: "H&M; yemera uburenganzira bwa buri wese bwo gukunda uwo ashaka. Turizera ko abantu bashobora gukoresha icyegeranyo cya Ishema rya H&M kugira ngo bishimire imyizerere yabo mu rukundo rumwe. ”
Mugihe cyo gutangiza, H&M; yashyizeho ubukangurambaga bujyanye no kwamamaza ku bufatanye na OUT Magazine: gahunda ya influencer yitwa Pride Out Loud. Ubukangurambaga burimo skier olempike yubusa, Gus Kenworthy; umuhanzi wumuziki wa pop, Kim Petras; umunyamideli n'umurwanashyaka, Gabrielle Richardson; umuraperi no gukurura imyidagaduro, Aja; n'umunyamideli Shaun Ross.
Ku ya 31 Gicurasi, icyegeranyo cyose kizaboneka kumurongo no muri H&M; iduka mu gihugu hose no muri Kanada.
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