Ikirangantego cyo muri Amerika cyitwa Lucky Brand cyongeye kwerekana icyitegererezo Sean O'Pry kugirango aduhe icyerekezo cyegeranyo cyacyo cya 2013. Utwereke uburyo burindwi bukubiye muri Lucky Brand aheruka gutanga, Sean ntajya ananirwa gushimisha muburyo bukurikiranye mubihe bisanzwe. Yambaye amashati yagenzuwe, ipamba hamwe nudushushanyo twububoshyi, utibagiwe umukono wa Lucky Brand umukono wogeje, Sean yashyize ahagaragara imyenda ikora yubashye uburyo bwa kera bwabanyamerika, ariko ko icyarimwe kigaragaza imyifatire yo kwigomeka.