Inyeshyamba zo mu Bwongereza umwijima ibintu byabagabo Ada + Nik yafunze umunsi wambere wibyegeranyo bya Londres: Abagabo nintwari zabo zintwari Impeshyi 2015 yerekana 'Carpe Noctem'.
Mu gihe kitarenze umwaka, Londres ya mbere ya noir menswear du Ada + Nik, yanditswe na Ada Zanditon na Nik Thakkar, ibaye ikirangantego gishya mu bihe bya none hamwe n'ibyamamare byemejwe n'amazina arimo Miley Cyrus.
Igitaramo cyari cyuzuyemo ubushobozi hamwe numurongo wimbere wogukora imideli iyoboye harimo Miles Aldridge, Chris Mears, Ella Catliff, Oliver Walker naElarica Gallacher. Abakinnyi b'indashyikirwa b'abanyamideli berekeje kuri catwalk harimo urutonde rwinshi ruvugwa cyane Impanga ndende-yimisatsi miremire - bivamo umurongo wa nyuma uvugwa cyane kumunsi.
Amaze kwinjira mu isi kugira ngo ashimwe muri LC: M muri Kamena 2013, Ada + Nik yasobanuwe nk '“umurongo mushya w’imyenda y’abagabo ugaragara mu myaka yashize”, “abo kureba” n' “ejo hazaza h’imyenda y'abagabo”. Hamwe na hamwe byashizweho ninganda ebyiri zashizweho ninganda zikora hamwe nuburambe hamwe nuburambe bwimyaka 15, icyegeranyo cya SS15 'Carpe Noctem' kirimo ibice birenga 60 birimo umukono, imyenda yo hanze yubatswe ihuza uruhu rwohejuru rwo mubutaliyani hamwe nigitambaro cyo hejuru cyoroshye cyane cyoroshye kandi kirimo kuzamuka. Umuyoboro woguswera, hydrophobique ipamba hamwe nogukora ifeza cyane hamwe na antibacterial sneaker-net.
Imiterere irimo geometrike ikata ibintu byijimye bitandukanya, T-Shirt nini cyane, kwoga hamwe n ikabutura idoda.
Ada + Nik yakoze kandi umurongo wa capsule yimyenda yubucuruzi ya noir ku bufatanye nikirangantego cyamaso yubukorikori, Toyshades hamwe na jacket idasanzwe yimpu kubufatanye na NJOY premium e-itabi ryerekana umufuka wa NJOY.
Iri murika ryerekanwe hamwe na premiere ya firime ngufi yerekana inzu yubukorikori 'Carpe Noctem' na Oz Thakkar na Ada + Nik, yakinnye nabakinnyi Oliver Walker (Atlantis) na Elarica Gallacher (Harry Potter) irimo Sam Alexander na Luca Ribezzo.
Amateka nayo yakozwe muri iri joro ubwo Ada + Nik yafatanyaga na porogaramu ikora amashusho yigihe-gihe ya Vyclone kugirango yerekane inzira yo guhaguruka mugihe nyacyo uhereye kumpande nyinshi zashyizwe kumurongo wurubuga. Iyi si-yambere niyindi ngero yukuntu Ada + Nik abapayiniya guhanga udushya twinshi no guhanga udushya. Taylor Kahan, VP w'ikigo cya Los Angeles gishinzwe kwamamaza ibicuruzwa bya Crowdsurf yagize ati: "Twifuzaga gukorana na Ada + Nik kugira ngo iyi si ibe iyambere mu buzima kuko ari ikirango kidatinya guhana imipaka no kwitandukanya binyuze mu guhanga udushya. ”
Abashyitsi kandi bishimiye cocktail ya monochrome na CIROC kandi banywa itabi rya NJOY e-itabi mugihe bahuye nicyegeranyo, cyanditswe na Alexis Knox hamwe na Jay Best.
Igitaramo cya 'Carpe Noctem' cyerekanwe na Ada + Nik muri St Martins Lane Hotel cyatewe inkunga NJOY premium e-itabi, kamera yambere yambere yimyambarire kwisi, QQ, Thompson London imitako ihebuje, Isoko , ubwiza bwa molekile na inhibitif kubagabo.
Muri iki gitaramo kandi hagaragayemo imifuka y’ibicuruzwa byiza by’uruhu Mark Giusti hamwe ninkweto zinkweto za Royaums - bitanga iherezo ryiza kubantu bumva ururimi rwimyambarire, hamwe na AOFM.
Muri iki gihembwe Ada + Nik nawe yifatanije na Avery Dennison RBIS kugirango ihuze ibishushanyo mbonera byoherejwe mubikusanyirizo. Avery Dennison RBIS numuyobozi wisi yose mubisubizo byimyenda ninkweto, bitanga ibisubizo byubwenge, guhanga kandi birambye byihutisha imikorere yibirango nabacuruzi kwisi yose.
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