Urebye neza kugwa kwambere (kandi birenze urugero) ubufatanye. Kumenyekanisha Gishya GIKURIKIRA TOGA ARCHIVES x H&M.
Gutegereza birarangiye. Hasigaye ibyumweru gusa kugeza TOGA ARCHIVES x H&M isohotse. Kandi ni iki ukwiye kwitega? Tekereza ku myambarire yawe ya buri munsi. Noneho shyiramo ivangavanga ritunguranye ryibikoresho, amasaro aryamye ahantu "batagomba", hamwe nu mwobo uciye aho ushaka kwerekana uruhu rwawe. Birashobora kumvikana cyane, ariko rwose birashimishije. Mugihe uvumbuye uburyo buri mwenda ufite imbaraga zo guhuza nibihe byihariye, uzabona uburyo igishushanyo mbonera.
Nigute ibice byatoranijwe kubufatanye bwa H&M?
Ati: “Nibanze ku bice bishingiye ku myenda ya buri munsi imenyerewe, nk'ikoti. Ibice bya kera nagerageje gukora icyerekezo gishya kuri. Inguni nshya zo kureba ibyo bintu bya buri munsi. ”
Capsule hamwe na label yigenga ya Tokiyo ya Yasuko Furuta izashyirwa ahagaragara mububiko bwatoranijwe ku isi hose no kuri hm.com kandi ubukangurambaga bwanditswe na Jane How kandi bufotorwa na Johnny Dufort "muburyo bwububiko bubi bwubugome bwa Londres ya Barbican".
Icyegeranyo ubwacyo kirimo umubare wa Toga ukunzwe nka "amakoti yimvange yimyenda, amashati yubatswe, amajipo ya plissé, bisaba ubudozi nibindi bikoresho".
Kubagabo, dusangamo ibintu bisanzwe nkibisimbuka V-ijosi (ariko bisobanutse), ishati yo kubira (hamwe nu mwobo uciyemo), ikoti ya bomber yerekana igitambaro cya vintage (wongeyeho umwenda wa olive tekiniki uziritse mumufuka utwara ahantu hose ) na brogue inkweto (hamwe nu mwobo). Ibisobanuro bidasanzwe bidashobora kugenda.
Ati: "Nari narashishikajwe no gutobora ibintu by'ibanze by'imyenda, ariko nkoresheje uburyo butandukanye cyane na pank. Igitekerezo kiri inyuma ya TOGA nuko uwambaye ashobora kugenzura urwego rwo kugaragara kumubiri. Bashobora guhitamo kugira uruhu rwambaye munsi yumwobo mu mwenda wabo cyangwa kwambara ipantaro munsi. ”
Imyenda y'abagabo irimo ibintu nk'ishati y'ubururu ifite ubururu hamwe no gusimbuka V-ijosi risobanutse, "bikozwe mu buryo bwo gukata neza no mu mabarabara ya iridescent, byoroshye guhuzwa n'urunigi ruhuza urunigi cyangwa ikoti risubira inyuma hamwe n'igitambara cya vintage".
˝Guhitamo uko umubiri wabo werekana, bitatewe n'ibiteganijwe, ahubwo ni ibyo bumva neza.˝
Yasuko Furuta, washinze TOGA
Niki gice cyo mucyegeranyo ukunda?
“Umwenda wirabura n'umweru wagenzuwe hamwe n'umwobo! Ni motif maze imyaka nkora, kandi niba ishobora kwakirwa kwisi yose nabantu benshi, byaba ari igitangaza. Nshimishijwe nigitekerezo cyo guha abagore guhitamo ingano yuruhu rwabo bagaragaza. Umwobo uri mu mwenda ni igice cyiki gitekerezo, kugirango uhe abagore ibigo hejuru yibi. Guhitamo umubare w'umubiri wabo werekana, bitatewe n'ibiteganijwe, ahubwo ni ibyo bumva bamerewe neza. ”
Ni ngombwa kuri TOGA gukora imyenda izahoraho kandi iramba - ibi bireba ibintu byose uhereye kubishushanyo kugeza guhitamo ibikoresho. Isura idasanzwe ikozwe hamwe na Responsible Wool Standard (RWS), polyester yongeye gukoreshwa na Naia ™ Kuvugurura acetate (umwenda ukozwe muri 60% biva mu biti bikomoka ku mbaho na 40% byemewe bya plastiki). Byongeye kandi, udutabo n'amaherena bikozwe muri zinc.
Nibihe bitekerezo byawe kumyambarire irambye?
Ati: “Ntekereza ko ikintu cy'ingenzi nshobora gukora muri TOGA ari ugukora imyenda izahoraho kandi iramba, abantu bazakunda ibihe birenze kimwe. Hanze yububiko bwa TOGA, tunagurisha imyenda ya vintage. Ndatekereza ko imyenda ya TOGA izaba vintage yimyambarire. Ko abantu bazumva ko ari ikintu kidasanzwe bakabaza bati: 'Kuki babigize gutya?' ”
Icyegeranyo cya TOGA ARCHIVES x H&M kizaboneka kwisi yose mububiko bwatoranijwe no kuri hm.com ku ya 2 Nzeri. Sangira isura yawe na #TOGA_ARCHIVESxHM kuri Instagram na Twitter kugirango ubone amahirwe yo kugaragara.
Amashusho akoresheje @hm_man