Fabrice Couturier , uzwiho ubuhanga bwa tekinike no guhanga, yashinze label ya unisex Brownie na Blondie muri 2011. Ku buyobozi bwe bwo guhanga, Brownie na Blondie Ihindura imyambarire yayo yo hejuru, ihuza igifaransa couture itunganijwe neza hamwe nimyenda igezweho hamwe nimyenda yo mumuhanda / imyifatire ya rutare. Ibi bisobanurwa nkugukoresha nukuvuga imikorere ya siporo numujyi wihariye imyenda ibiri-isura cyangwa gushyuha gushushe kumyenda yubwoya bwiza kandi ifite uruhu rwogejwe.
Amabara meza kandi afite imbaraga ubwiza bwa androgynous estetics yikusanyamakuru biha uwambaye ubutwari butarebye neza cyangwa birenze urugero byerekana kugenda, imikorere, kwambara no guhumurizwa.
Ikirangantego cyubatswe ku kugira uburinganire bwigenga butandukanye, butanga imyenda yo mu rwego rwo hejuru kimwe n'ikirere kidasanzwe. Kubwibyo Brownie na Blondie bashyizwe kumurongo wa unisexe muremure yimyambarire yumuhanda kandi itanga imirongo itatu; Umurongo wa T-Shirt, Umurongo wingenzi numurongo wa avantgarde.
Mugihe umurongo wa T-Shirt n'umurongo nyamukuru ugabanijwe kububiko buhagije, umurongo wa avantgarde urashobora gutumizwa hejuru ya atelier gusa. Umurongo wingenzi uzerekanwa kabiri mumwaka i Paris hejuru ya Lakic Showroom (umufatanyabikorwa wa Blanc + Ençens GmbH) hanyuma nyuma no kumurikagurisha ryubucuruzi bwakarere nkumugati na Butter.
Blanc + Ençens GmbH ihagarariye label n'imirongo yayo itatu kwisi. Blanc + Encens yashinzwe mu mwaka wa 2010 kandi ifite ubuhanga bwo kuzamura imideli n'ibishushanyo mbonera biva mu icuraburindi ugereranije no kumenyekana ku masoko no ku masoko meza. Ikigo cyizera uburyo budasanzwe bwo kubaka ibicuruzwa bikubiyemo ingamba z’itangazamakuru ku giti cye, umubano w’igurisha, imicungire y’ibicuruzwa n’iterambere mpuzamahanga kugira ngo bifashe kugera no kurenga ku ntego z’abakiriya babo.
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