I le faamanatuina o lona 40 tausaga, o loʻo galulue faʻatasi le kamupani faʻatau oloa a Siamani MCM ma le faʻailoga faʻailoga Peretania o Christopher Raeburn e toe faʻafoʻi le tapoleni mataʻina o le Cognac Visetos i lana saini RE-MADE matagofie. O le paionia Raeburn na te fa'aleaga ma toe fa'afouina ato muamua MCM, fa'aliliuina i latou i se fa'aputuga fa'ate'ia fa'ate'ia o fa'aputu-e-ofu ma mea fa'aoga ua faia mo le lalolagi i aso nei. O le vaega fa'apitoa e tuleia le tapula'a o le fatufatua'i ma le fa'afouga-fa'atonuga tutotonu i le fa'ailoga MCM mo le fasefulu tausaga.
O le totonugalemu o le matagofie o Raeburn o se manatu o le "tamaoaiga ma le amiosaʻo" -o se faʻalelei, faʻapitoa, ma le faʻaogaina o le mamanu faʻatasi ma se faʻataʻitaʻiga i le lumanaʻi i tiute, faʻaauau, ma le faʻalauiloaina o le siosiomaga. Faʻafeiloaʻi e le American Vogue e avea o se taʻitaʻi o faiga faʻaitiitiga "faʻaitiitia, toe faʻaaogaina, toe faʻaaogaina", ua aumaia e Raeburn lona manatu agai i luma i le MCM, faʻaaogaina ie tekonolosi ma faiga faʻatulagaina faʻapitoa e ofoina atu i tagata faʻatau se saolotoga i tua atu o taimi, nofoaga, ma taimi.