John Richmond akatendeukira mukati, akafungisisa nhoroondo yake, rudo rwake - uye moyo wake wepunk.
Uyu mugadziri weBritish haana kutendera kuvharika kwaMilan kusvika kwaari. Asina kwekuenda, uye asina zvakawanda zvekushanyira, John Richmond akatendeukira mukati, akafungisisa nhoroondo yake, vadiwa vake - uye moyo wake wepunk. “Ndakatarisa kwandakabva, DNA yangu. Lockdown yakandipa nguva yekumbomira kufunga,” akadaro.
Muunganidzwa weRichmond unisex waive nekupokana, indie, kuita-uye-kugadzirisa kunzwa, kubva kune yakashongedzwa patchwork denim ine mipendero yakakasharara uye macheni madiki aisungirirwa pamarokwe emanheru kusvika kune tudiki tudiki tudiki pabhachi rebaseball.
Aiva nechiono chimwe chevarume nevakadzi, achivapfekedza mabhachi machena asina kusimba ane embroidery inopenya achidzika neruoko rumwe chete, kana madhirezi ane guruva neminhenga uye masutu akagadzirwa kubva mujira resirivheri rejacquard rine mumvuri wemhuka.
Vese vaipfeka sheer broderie anglaise iyo Richmond yakanga yakwapurwa mumatop hoodie tops, yakadzika V-mutsipa, mashati-sleeve mashati, kana akawandisa makorari. Micheka yakapfava uye zvimiro zvisina kusimba zvakapa muunganidzwa bhoho, beach-y kunzwa uye kudzikamisa kuoma kwese kwe punk mukusona.
Uye kunyangwe kurudziro yake ingadzoke kumashure kwemakumi emakore akawanda, mugadziri ari kuyedza kukwezva boka revanhu, kusimudzira bhizinesi redhijitari uye kutaura zvakananga kumutengi.
Sekureva kwaMena Marano, mukuru mukuru weArav Group, muridzi weRichmond's label, pamwe neMarcobologna naSilvian Heach brands, kune akati wandei maitiro mumabasa.
"Chirongwa chedu ndechekuita kuti mutengi afare nemapop-ups, makapu uye nekubatana. Tine mukana chaiwo wekuita zvinhu zvakasiyana,” Marano akadaro mushure memutambo.
Iyo itsva e-commerce platform yakatanga kutanga gore rino, nepo mutsara wekunhuhwirira uchavhurwa mwedzi unouya kuTFWA yekufamba kutengeswa kwekutengesa muCannes. Iyo kambani iri kushandawo pamushumo wayo wekutanga wemagariro, uye Marano akati mhando iri kutsvaga kubatana nevashambadziri vanogovana hunhu hwayo.