Mwaka uno, mukupemberera kusvitsa kwayo makore gumi, Y-3 inosanganisa zvakapfuura neramangwana kugadzira dudziro dzakajeka uye dzeramangwana dzemasaginecha ayo emitambo. Mhedzisiro ndeyekutarisira kumakore gumi ari kuuya, pane kutarisa kumashure kumakore gumi apfuura.
Muunganidzwa weY-3 Chirimo/Zhizha 2013 wakaongorora zvinhu zvine hunyanzvi zveiyo label yekupayona aesthetic: iyo acid-inopenya prints; iyo yakashinga, yakawanda silhouettes; iyo graphic-mitsetse mitatu motif; uye kubudirira kukuru mune shangu uye zvipfeko. Yohji Yamamoto , mugadziri wezita racho, akatsanangura chiito che“kufamba uchidzokera shure mune ramangwana,” achikarakadza kumbundira kusina kunyadziswa kwezvinhu zvose Y-3. Sezvo Devan Harlan's 3-D fungidziro yakashandura nzvimbo yeSt. John's Center, mamodheru akafamba nzira kuenda kumimhanzi yepakutanga naJiro Amimoto apo mhomho yepamberi yaDavid Beckham, Michael Stipe, A$AP Rocky, Anton Yelchin, Brook Lopez, Isabel Lucas, Lupe Fiasco, Jesse Williams, Natasha Bedingfield, Casey Spooner, naLaure Shang vakatarisa. Muunganidzwa wakatsvaga kuongororazve chinangwa cheY-3 chekuvamba: kutsanangura ramangwana remitambo uye maitiro. Chokutanga uye chinonyanya kukosha, izvi zvaireva kubatanidzwa kwemaziso-bending graphic prints, yakagadzirwa naVaHayashi, mutori wemambo weumambo kumhuri yeumambo hweJapan (uyo akagadzirawo ikozvino-iconic hibiscus print yakawanikwa muY-3's debut 2003 collection). Panguva ino, Hayashi akabudisa zvirevo zvitatu—zvinonzi “Mnhenga,” “Mvura,” uye “Munzwa”—mumavara anopenya eorange, bhuruu, pink, uye girinhi. Aya madhindindi aitenderera pane zvese kubva kuma mesh parks, baseball caps, uye masikhavha esirika kutambanudza tights, canvas totes, uye ruffle magurovhosi. Nenzira yakafanana yemifananidzo, Y-3 yakaisa iyo adidas mitsetse mitatu-mitsetse kuti iite zvinoshamisa: kuishongedza muhupamhi hwakasiyana pamajasi anoputika, masiketi ane mitsetse, uye zvishongedzo zvakashinga.
Backstage, Beckham akagovera kufarira kwake zita racho. "Ini ndinokoshesa chokwadi chekuti adidas aive nechiratidzo makore gumi apfuura kuti abatane naYohji Yamamoto. Y-3 musanganiswa wakakwana wemutambo nefashoni — kupayona chaiko.
Nezvekuunganidzwa, Mr. Yamamoto vakati: "Chishuwo changu chaive uye chichiri kuita kuti zvipfeko zvemitambo zvive zvakanakisa uye zvechic. NeY-3, takagadzira chimwe chinhu chakanga chisipo kare. Mushure memakore gumi, tiri kudanana netambo nhatu zvakare. "
adidas Board Member Global Brands, Erich Stamminger akawedzera kuti: “Makore gumi apfuura, adidas naYohji Yamamoto vakatanga mubatanidzwa wakavhura chikamu chitsva chemusika. Kubudirira kweY-3 kunokonzerwa nekutendeseka kwemaitiro eYohji uye chokwadi chechiratidzo che adidas. Iyo brand chete ine mitsetse mitatu ndiyo inogona kuita izvi. "
www.y-3.com