Gucci yakafumura mushandirapamwe wayo weChirimo/Zhizha 2016, yakafemerwa nemutauro wekuona uye kunaka kweGerman 80's pop tsika. Mifananidzo yacho inotorwa ne Glen Luchford muBerlin.
Creative director: Alessandro Michele
Art director: Christopher Simmonds
Mushure mekushamisa mhomho yefashoni ine geek-chic aesthetic uye flamboyant re-musanganiswa wemakumi emakore apfuura zvitaera uye zviono, iyo Florentine brand yaenda kupfuura chinzvimbo chemutsoropodzi wemushori uye ikozvino iri kuparadzira Gucci-mania yepasi rose.
Kuti utarise nezve shanduko inokatyamadza iyi, iyo webhusaiti itsva yeGucci inotora nzira yakabatanidzwa kune zvirimo, kusanganisa mhando uye chigadzirwa kutaura nyaya ine smart yekutenga ruzivo.
Gucci Pre-Fall 2016
Iwo musimboti weiyo itsva Gucci online ruzivo inoguma muchikamu chekunyora The Agenda , pfupi-kudimburira mukugadzira kwaAlessandro Michele uye "modus operandi".
The Agenda ihybrid ine tsvarakadenga inopa muchimiro chetumbler-esque zvimedu zvezviunganidzwa kuburikidza nekareidoscope yemabhodhi ekukurudzira emood board, catwalk stills, kuseri kwezviitiko, nhau, kubatirana pamwe nevaimbi vari kuuya uye nezvakasarudzika.
Kutarisa mukati meiyo yakagadziridzwazve Gucci.com. Iyo yakafungidzirwazve ecommerce saiti inosanganisa dhizaini yakanaka, mifananidzo yakapfuma, rondedzero inonakidza, uye yakasarudzika brand yemukati ine smart mushandisi ruzivo. Inonyatso pindura (yakagadziridzwa kuti ikwane ese masikirwo emasikirwo), saiti yezvivakwa zvemazuva ano-yakatwasuka, yakakura, inonyudza mifananidzo, intuitive navigation uye yakabatanidzwa kurondedzera nyaya-inogonesa vashandisi vanobva kuEurope, Australia neNorth America kuwana Gucci yakagadzirira-kupfeka uye yekuwedzera miunganidzwa. uye batanidza nechiratidzo chitsva chekugadzira. Sangana nesaiti nyowani pa http://www.gucci.com
Gucci Mutungamiriri uye CEO, Marco Bizzarri , ichangobva kuzivisa kubva pachikuva che2016 New York Times International Luxury Conference kuti Gucci ichabatanidza mashoo emwaka yevarume nevakadzi kubva ku2017, apo Creative Director. Alessandro Michele achaunza muunganidzwa mumwe mwaka wega wega unobatanidza zvipfeko zvake zvechirume uye zvevakadzi. Yekutanga yakabatana show ichaitika kuGucci's nyowani Milan HQ paVia Mecenate.
Alessandro Michele akati: “Zvinoita semuzvarirwo kwandiri kuunza kuunganidzwa kwangu kwevarume nevakadzi pamwechete. Ndiyo nzira yandinoona nayo nyika nhasi. Haingangove iri nzira iri nyore uye ichaunza mamwe matambudziko, asi ndinotenda kuti ichandipa mukana wekuenda kune imwe nzira yekutaura nyaya yangu. "
Gucci inosimbisa kuti ichachengetedza yayo 'ona izvozvi, tenga gare gare' hurongwa, nekuremekedza zvinodikanwa zvekugadzira uye kugadzira maitiro muumbozha fashoni.
kunobva: Fuckingyoung! & Kaltblut Magazine