Hatigoni kuzvitenda, Sold Out! Simone Rocha x H&M 2021 Menswear Collection
Kubva pa2/3 yekuunganidza inotengeswa kunze maminetsi gumi nemashanu mushure mekunge yaenda online. Zvaizobuda ndisati ndawana mukana wekusarudza saizi. Vanongova netayi, masokisi uye majuzi ekutanga asara. Ndiri kushamisika nekuti Simone haasi mugadziri we "hype". Ndakafunga kuti ichave imwe Vampire Wife kana Pringle yeScotland collab nekuti izvo zvimedu zvichiri kuwanikwa kwemavhiki mushure mezuva rekuburitswa.
Kekutanga, chisikwa cheSimone Rocha chinovhurwa uye chakatambanudzirwa kune wese. Sangana neLondon-based Irish mugadziri uye uwane nzwisiso yezvichaunzwa nekubatana kwegore rino.
Nhoroondo nenhaka. Details uye zvigadzirwa. Mhuri nenharaunda. Zvimiro zvakawanda zvehukadzi. Kune mugadziri wemafashoni Simone Rocha, akaberekerwa muDublin muna 1986, basa rake uye kuunganidza mutero kune izvo zvaanokoshesa.
Akatanga basa rake sechikamu chetarenda hub Fashion East, kwaakatora runako rwemazuva ano akahwina rumbidzo paakatorazve "girlish" zvinhu - maruva, embellishments, makora, maparera - nenzira yakasarudzika. Kubva paakatanga kuLondon Fashion Week muna 2010, ave nemukurumbira pasi rose nekuda kwekuunganidzwa kwake kwakaomarara uye nekunyatso tsvagurudza, achigara aine mutsindo kunhaka yake: Ireland neHong Kong.
Mukugadzira muunganidzwa weH&M, Rocha akapedza nguva achifunga uye nekuongororazve dura remhando yake, achibatanidza zvaakaunganidza zvakapfuura uye nekunyatsogadzirisa zvidimbu zveadiwa kuita zvisingatarisirwi zvigadziriso zvinonzwa izvozvi.
"Kutaura chokwadi, zvairwadza chaizvo kuenda muzvidimbu zvese - wanga uri mukana wakanaka wekufungisisa mwaka wandainyanya kudada nawo uye nekuongororazve miunganidzwa yainzwa senge nhanho, uye matombo madiki emazano atingadai tisina kusundira. kure sezvataida kusvika kekutanga kutenderera. Iyo dura yakakosha kune nzira yandinoshanda nayo semugadziri, zvakadaro. Isu hatisi mhando inosiya mazano mwaka wega wega - isu tinowanzo tarisa kumashure pane zvakapfuura zvirevo kana kuramba tichiburitsa silhouette kana chimiro. "
anodaro Rocha
Muunganidzwa weSimone Rocha x H&M unosanganisira siginicha yake yechikadzi zvipfeko pamwe chete nehembe dzechirume uye dzevana, zvichiratidza nguva yekutanga yaakapa wadhiropu yemhuri yese.
Zvose zvipfeko zvakagadzirirwa kuti zvive mukukurukurirana kune mumwe nemumwe. Saka, chii chatingatarisira kubva mukubatana kwakamirirwa kwegore rino?
Rudzi rwese rwunouya mune yaSimone Rocha inozivikanwa uye nhetembo ruvara palette inosanganisa kirimu, pink, tsvuku uye dema.
Madhirezi akapfava etulle, kusona tartan, hembe dzakarukwa, tambo dzakarukwa, zvipfeko zvekunze zvakaita semajasi emugero, uye masiginecha emidziyo sezvishongo zvinopenya uye shangu dzakashongedzwa pearl.
"Maitiro angu padanho rega rega rekugadzira yaive yekurangarira kuti kune vamwe iyi ingave sumo kuna Simone Rocha, mukana wekunakidzwa nerudzi rwekutanga, asi kune vamwe uyu uchave mukana wekurangarira nhoroondo ye brand yavanenge vatevera kwenguva yakati. "
"Kuburikidza neH&M, vanozokwanisa kuwana chitsva, chisingaperi, chidimbu chakakosha kuti vasanganise nezvinhu zvavo zviripo kubva kuunganidzwa kwakapfuura."
"Ndinovimba kuti kune chimwe chinhu kune wese munhu - mukadzi wese, murume wese, mhuri yese," anodaro Rocha.
Mhuri yakakosha zvakanyanya kuna Rocha, pamwe nenharaunda yake yeshamwari nevabatsiri.
Naizvozvo, iyo Simone Rocha x H&M nyaya inounzwa kuhupenyu nevanhu vanomukomberedza uye vanomukurudzira: stylist, mushandirapamwe uye shamwari yepedyo Robbie Spencer, modhi uye shamwari Tess McMillan, hanzvadzi Adwoa naKesewa Aboah, uye muratidziri, muimbi uye mutambi ane mukurumbira. Daisy Edgar-Jones, kutaura vashoma.
Zvinhu zveRocha zvinodhura kugadzira - saka H&M haidi kutengesa zvakawanda.
"Chero nguva yandinenge ndakagara naSimone, kana kuseri kwechiratidziro, unongonzwa kudziya uku - hapana kana kushushikana, uye unogona kutaura kuti anozadza nzvimbo yake yebasa nevanhu vanomukurudzira maari. hupenyu hwemazuva ese, uye ndizvo zvinounza iyi pfungwa yenharaunda, uye imwe pfungwa yekureruka. " Ramba uchiti McMillan.
“Ndinogara ndichingonzwa ndakasununguka, nekuti unenge wakapoteredzwa nevanhu vanonakidza chaizvo kuva pedyo. Ndashanda naye kwemwaka mina ikozvino, uye pese pandinenge ndichingofara kuona munhu wese - kuona vagadziri, stylist, vanhu vese vanondibatsira kupfeka, zvakafanana zviso. Inharaunda chaiyo, inoshamisa chaizvo, chokwadi. Uye ndinogara ndichitarisira kuseka uye kubata," anodaro McMillan.
Iyo Simone Rocha x H&M yekuunganidza inotanga 11 Kurume.
Designer @simonerocha_
Stylist @robbiespercer
Photography @tylersphotos
Bvudzi @cyndiaharvey
Makeup @thomasdekluyver
Cast @michealward