Kubva pakatangwa saiti yake ye-e-commerce, Jeffrey akati anofarira kwazvo crunching data rekutengesa kuti anzwisise izvo vatengi vake vanonyatsoda.
Charles Jeffrey akatarisa murima akananga kuunganidzwa kwake kwazvino. "Inguva yekufungisisa uye kubvuma chokwadi chekuti ... dzimwe nguva une manzwiro aya," akadaro.
Kubva pane imwe nguva kusvika pakufamba - manifesto mumifananidzo yakaputsika
Manifesto iyi yakanyorwa neingi isingaoneki, nhetembo iyi inoputika ichaputika. Mabhurashi akatsva kumusana kwako, zvisungo zvesirivha zvefivha, mapfundo akarukwa ekubvisa. Muso wakajeka murima. Ngatirovererei jelly iyi kumadziro. Bata "kufema usati wasvetuka".
Kusviba ndekwekunyarara, kunyarara kweIrving Penn portrait, yedaguerreotype, yevanitas pendi: muchero uri kuora uye munhu wese anorwadza kubva pakubata pose, asi mukutarisira uku kune kufara. Nguva isati yasvika 'curtain up' yakatambanudzwa, yakamiswa, ine pamuviri ine simba.
Mukunyarara uku mune kufambawo. Nguo dzakaunganidzwa kuratidza kudonha kwejira, kudzururwa, kuuya kusandurwa: inogara iri pamucheto wekunyungudika pamberi pemeso emunhu. A threadbare tartan, yakasimudzwa kuburikidza nehurombo, haina kusimba, inopenya, chipoko uye yakajeka. Iyo Corbusian façade inoratidza kusagadzikana mukati.
AUTUMN/WINTER 2021 'GLOOM'
Kana LOVERBOY yekupedzisira muunganidzwa yaive yetarisiro uye kuyedza kuve neiyo yakanaka, yake AW21 inopa ndeye denda ririkurova pamba.
"Ndaida kutaura nezverima iro tose tiri kunzwa," akadaro. Akaita tsvakiridzo mumifananidzo yaDr Seuss yepakati pehusiku - "iyo inopesana zvakanyanya nenyaya dzetarisiro dzaanozivikanwa nadzo" akadaro mugadziri akagadzirawo David Lynch obsession uye akafadzwa nekushanda kwaLouis Bourgeois mumucheka.
Izvo zvakabatanidzwa negiyo revhu rekuvharika, zvakamutungamira kuti aongorore zvakanyanya kunetseka uye kunetsa makona epfungwa uye kuratidza pfungwa yekusagadzikana pamwe chete nesaini yake yekuzvikudza. Anowanzo tora madhindindi uye akarukwa mapatani kubva kumifananidzo yake yakajeka, asi panguva ino, zvinyoro kubva mufirimu retiyeya naThurston Redding firimu rine mutambi Kate Coin, akadhindwa pachipfeko chekunze masirika nehembe.
YeAW21, Loverboy tartan yake yakasundidzirwa kusvika pakusimba kwekusimba nePU coating, ichipa chitarisiko chakaita sedehwe. Yakabva yasundidzirwa kusvika pakunyanya kusasimba neshinda dzakanyungudutswa kuita mupendero wakanaka. “Micheka uye magadzirirwo anoita kuti munhu azivikanwe,” anodaro mugadziri wacho, achiratidza kuti machira anogona kudhindwa. Akasungira izvo nepfungwa ye "kugadzirisa manzwiro akaputsika," yaive pamberi pepfungwa dzake isu tichibuda pakuvhara.
Chimiro chake chakaberekerwa muDalston kirabhu Vogue Fabrics, asi makirabhu akavharwa kweanopfuura gore izvozvi. Kuvharika kwakajairwa Chishanu kana Mugovera manheru kumugadziri anopedzwa akagara pamba nemukomana wake uye achitamba nekupoda-poda. “Ndinoramba ndichifunga nezvokupora kwazvinoita kuva mumba makazara vanhu vachitamba rwiyo rumwe chete,” anodaro. Sezvinongoita makirabhu akaita seVogue Fabrics anoita basa rakakosha rekugarisana, nekugadzira nzvimbo kune vanhu munharaunda yehuremu, saka Jeffrey anoda kuti mhando yake ive yekuvaka nzvimbo uye kusimudza vanhu kumusoro. Loverboy mu2020s ichave yeWarholian hotbed, yakavakirwa pakubatana uye pfungwa yemhuri, ine maartist ekugara uye neyayo pfungwa yenharaunda. Murima mupinde muchiedza.
Creative director - Charles Jeffrey (@mrcharlesjeffrey)
Mutori wemifananidzo - Thurstan Redding (@thurstanredding)
Kutapira – Matthew Josephs (@matthew_josephs)
Make-up - Lucy Bridge (@lucyjbridge) yeM.A.C Pro (@maccosmetics)
Bvudzi – Eugene Souleiman (@eugenesouleiman)
Set - Andrew Lim Clarkson (@andrewlimclarkson)
Kukandira – Madeleine Østile & Aamo Casting paCLM (@aamo_casting)
Bhutsu - Inotsigirwa bv Dr Martens (@drmartensofficial)
Tsika Kugadziridza - Natacha Marro (@natachamarro)
Art Jewellery - Andrew Logan (@andrewlogangallery)
Movement Direction – Kate Coyne (@katecoyne68)
Mienzaniso (mukurongeka kwechimiro) - Jasper Leigh (@jasperleigh_), Lotte O'Rourke (@lottepottehotte),
Qi Han (@q.qihan), James Potter (@waltdisco), Linnea Skoglosa (@linneaskoglosa),
Omolola Onasanya (@omogirl__), Luke Magill (@whitetrashtray);
Mufananidzo wekupedzisira unoratidzawo Niall Underwood (@niallunderwood).