Y/Project Spring/Zhizha 2021 irikutangisa mutsara mutsva we-eco-hushamwari unonzi Evergreen, uye ichaburitsa e-commerce platform inodonha inotevera.
Deredza, shandisazve, dzokorora: iyo isina pamutemo mantra yemwaka wechirimo 2021 yakatungamira kuunganidzwa kwevarume veY/Project, yakagadzirirwa pasi pekuvhara.
Glenn Martens, mutungamiriri wekugadzira weParis-based brand, akangoburitsa chetatu chehuwandu hwehuwandu hwekutaridzika. Ne studio yekugadzira patani yakavharwa, akapeta mudura ndokupa magadzirirwo akange aripo hupenyu hwechipiri, achivaita kushandisa machira akafa.
Kutariswa kwakasimba kwakagadzirirwa muunganidzwa unoyevedza waigara muchiratidzo chemba chakamonyoroka zvivakwa, izvo Martens nechikwata chake vakanyora pamamodheru muvhidhiyo "yekuita" yakaburitswa kuti ienderane neiyo brand's digital sales showroom, iyo inotanga neMuvhuro.
Mariri vanoratidza nzira yekuburitsa kora yakasimudzwa, svuura bhandi remuchiuno trompe-l'oeil kaviri, kana kuwedzera jaketi rejezi rakashongedzwa murokwe rechubhu (zvitarisiko zvevarume zvakasanganiswa pamwe nekuunganidzwa kwevakadzi 2021.)
"Pandaive kuAntwerp Academy, zvaive zvechiroto nerunako, nehunyanzvi uye kutaura. Y/Project imhando yakaramba ichisimudzira mwaka wega wega," Martens akadaro.
“Hatina kumbobvira taita T-shirt yemhando yemhando, kana chero. Ini ndinotenda chaizvo kuti chidimbu chega chega chandinogadzira, nekuda kwekuremekedza hunyanzvi hwangu uye nechikwata changu, chinofanira kunge chine twist chaiyo uye chinhu chakakodzera chekugadzira, ”akawedzera. "Tiri kuita zveumbozha, hatisi kuita zvipfeko zvekupona."
Pakati pezvaaifarira paive nemabhuruku maviri epanel ainyudza makumbo mumipendero yezvivezwa. Akaabatanidza nejuzi rine mbiri nemabhatani aikwanisa kuvharwa obatanidzwazve nenzira dzakasiyana siyana.
"Hapana kana mhinduro yakanaka yekupfeka Y / Project: tinokupa sarudzo, uye iwe unofanirwa kuve neyako," akadaro Martens.
Mavara ane mavara erose nembada akapa zvese zvakagadzirirwa uye tracksuits kunyengedza, kunzwa hedonistic. "Pane zvishoma zvemuchato wegypsy, mamiriro eclectic," akadaro Martens. Zvinhu zvekutamba zviya zvairatidza hunhu hwemugadziri, panguva iyo mabhurendi mazhinji ari kunetsekana kuti arambe akanyura.
Y/Project Menswear Spring/Zhizha 2020 Paris
"Takaita rombo rakanaka kuti isu takaponeswa panguva ino kubva kukoronavirus," akadaro, achitaura kuti muunganidzwa wevarume wekupedzisira wakatengeswa zvakanaka, zvichireva kuti kunyangwe pakamiswa mamwe maodha evakadzi, kutengesa kwekudonha kwakagadzikana zvakanyanya kana zvichienzaniswa negore rakapfuura. .
Zvisinei neizvi, Y/Project inoronga kusvetukira mugwagwa munaGunyana uye wotarisa pane kuvhurwa kweiyo e-commerce saiti. “Tese tinofanira kutora nguva yedu kugaya zvakaitika. Vamwe vanhu vachiri mumamiriro ezvinhu akaoma zvikuru,” Martens akatsanangura.
“Inguva yekufungisisa. Vazhinji vedu takakwanisa kufunga nezve izvo zvinonyanya kukosha uye, hongu, kuita miunganidzo midiki, kuunganidza kongiri, kuve nechinhu chitsva chemhando - idzi dzose inguva idzo mhedzisiro yekunzwisisa zviri nani zvakaitika. "
Nyaya iripo: mutsara mutsva, 100 muzana yakagadzikana eco-hushamwari mutsara unonzi Evergreen, unosanganisira gumi nemaviri masiginicha kubva mumwaka wapfuura. Zvinosanganisira kusarudzwa kwedenim yakashambidzwa nemhepo, ine zvimedu zvekunamata zvakadai sejini yake ye-multi-cuff uye "janties" yakashata - maitiro e-ultra-high rise short.
Rudzi urwu ruchagadzirwa zvachose mukati meEuropean Union nemusanganiswa weakasimbiswa organic uye akadzokororwa machira, aine chikamu chemari inoenda kune yakasvibira rudo. "Pfungwa ndeyekuti vachatengesa zvakare mwaka wega wega, saka havazombofa vakaenderera mberi," Martens akatsanangura. Zvinonzwika sekuti zvipfeko izvi zvakagadzirirwa kurarama mushure mezvose.
Yakapfurwa na @arnaudlajeunie
Yakagadzirwa na @robbiespercer
Kugadzirwa na @kitten_production
Kukandwa na @creartvt_agency
Make-up by @carolecolombani with @lorealparis
Bvudzi na @christian_eberhard with @lorealparis