"Brand repositioning" inowanzotanga nekunyura mudura rekubvisa huruva kubva kune yakarebesa nhaka, iyo inofungidzirwa kuti yakasvibiswa uye inoda kudzorerwa mukubwinya kwekutanga kwayo. Kune rondedzero refu yefashoni dzimba dzakaita maitiro akadaro. Chokwadi, maitiro ari kuitika pamwero unowedzera kazhinji pakati pedenda, nguva pfupi yadarika kuMissoni.
Sarudzo yakatorwa naAngela Missoni yekusiya basa rake rekugadzira director kuti ave mutungamiri wekambani iri kugadzirira nzira yekosi itsva. Ndichiri kumirira zviziviso nezveramangwana rechiratidzo, muunganidzwa wevarume wechitubu wakagadziridzwa mumba neboka rekugadzira.
Kutsvanzvadzira kuti vauye nerondedzero inovimbika, mabhureki anhasi angaita chero chinhu kuti awane nhoroondo yemhuri yechokwadi nemararamiro evaMissoni, vane hunhu hwakadzika midzi mutsika uye rusununguko rwemweya.
Hazvishamisi ipapo kuti rukudzo kune muvambi weimba, wekupedzisira Ottavio (Tai) Missoni, aive mumwaka uno. Nzira yekupayona yaTai yaiva yekupinza mafashoni epamusoro nemitambo yemitambo yemitambo.
Mahoodies, tracksuits, and denim pieces apa akanyorwa nenhamba yebhibhi raaipfeka pamitambo yeOlympics ya1948 muLondon, kwaakakwikwidza nechikwata cheItaly mumakwikwi emamita 400, achipedza ari pachinhanho chechitanhatu.
Pamusoro pechinyorwa chimwe chete, masiketi akagadziridzwa aine zigzag jira ruzivo, 3D akadhinda, uye yemitambo '90s vibe.
Tai akarova tsvarakadenga, chimiro. Akapfeka akasununguka sprezzatura mu patchworked knitted cardigans, iyo yakakurumidza kuva hit yemhando. Inosanganisirwa mune ino yechirimo chinopihwa ndeye yakagadziridzwa edition yematatu masitaera. Inodaidzwa kuti "maCardigans," iyo capsule inodzokorodza echinyakare fiammato uye zigzag mapatani emba, inongokwidziridzwa mune yakashinga misanganiswa yemavara ekukanganisa.
Kukwidza nyaya kune hutsva hwehuwandu ndiyo chinangwa chiri pachena chekugadzirisa zvakare. Chikwata chedhizaini chinotarisira kuti pendi nyowani yeruvara, inosimba inokwana, yakasimba magiraidhi, uye madhizaini anorema emalogo anokwezva chizvarwa chidiki chevatengi kuenda kutsva Missoni.
Ehe, chizvarwa ichocho chave kutotambwa nemamwe marudzi ese mufashoni stratosphere.