H&M yakazivisa nhasi kuti iri kuparura yekutanga-kumbozvikudza-themed capsule muunganidzwa, nekudaro kugadzira nhoroondo yemhando yavo. Chiziviso chinobvuma kuti muunganidzwa unocherekedza nguva yekutanga iyo brand yakagadzira chimwe chinhu chakabatana kutsigira LGBTQ nharaunda.
Mutsetse, kunze kwaChivabvu 31, uchadzika panguva chaiyo yeMwedzi wePride, unopembererwa Chikumi wega wega. Izere nematei anoyevedza, matop top, denim, kunyangwe matirauzi ane mitsetse yetuxedo ane mavara emurarabungu. Zvingave here kuti H&M;, anga ari mumvura inopisa nguva pfupi yadarika kutengesa zvigadzirwa zvinoita senge zvinopokana nekusundidzira kwavo kusanganisa kukuru, vari kupenengura shizha idzva?
Iyo '70s vibes inotiita kuti tifunge nezvekutanga nyika Kudada maforamu, pasina nguva mushure me1969 Stonewall Riots muNew York, saka zvinoita H&M; iri kupa ruremekedzo kune LGBTQ kudada nhoroondo.
Paakabvunzwa kuti sei zvakatangwa izvozvi, Andreas Lowenstam, Mukuru weH&M; weMenswear Design, akaudza WWD, “H&M; anotenda mukodzero yemunhu wese yekuda waanoda. Tinovimba kuti vanhu vanogona kushandisa H&M;'s Pride muunganidzwa kupemberera kutenda kwavo murudo rwakaenzana. "
Nekufamba kwenguva, H&M; yakagadzira mushandirapamwe wekushambadzira unoenderana neOUT Magazine: chirongwa chekusimudzira chinonzi Pride Out Loud. Mushandirapamwe unoratidza mutambi weOlympic freestyle, Gus Kenworthy; muimbi wemimhanzi yepop, Kim Petras; muenzaniso uye mumiririri, Gabrielle Richardson; rapper uye muvaraidzi anokweva, Aja; uye muenzaniso Shaun Ross.
Musi wa31 Chivabvu, muunganidzwa uzere uchawanikwa online uye muH&M; zvitoro munyika yose uye muCanada.
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