Mapurogiramu enhare ari kuumba zvazvino uye ramangwana reindasitiri yemafashoni. Izvi zvinopihwa zvakanyanya nekuwedzera kwehuwandu hwevashandisi ve smartphone pasi rese. Kubva muna 2021, kune vanenge 3.8 bhiriyoni vanoshandisa smartphone, uye nhamba inotarisirwa kuwedzera nemazana emamiriyoni mumakore mashoma anotevera.
Nyika nhatu dzepamusoro dzine vashandisi vanopfuura mamirioni eUnited States, China, neIndia. Sezvo chikamu chikuru chevatengi pasi rese chine mafoni efoni, zvinongonzwisisika kune fashoni brand inoda kubatana nevatengi. Pakati pevechidiki, mafoni emafoni ndiyo nzira yepamusoro yekuziva nezvemaitiro kana chichangobva kuburitswa chigadzirwa neanofarira brand.
Asi Mapurogiramu Anokwezva Sei Vatengi?
Kana vanhu vachitenga mafoni, vanogara vachirodha mapurogiramu. Vakabudirira mafashoni emhando vanonzwisisa pfungwa iyi. Ndosaka chikamu chekushambadzira kwavo kuchisanganisira mu-app kushambadzira. Chakanakira kushandisa-in-app advertising ndechekuti iyo ad yakagadzirirwa kukwana skrini, izvo zvinoguma mune zvirinani mutengi ruzivo. In-app ads zvakare ine 71% yepamusoro yekudzvanya chiyero pane iyo yakagadzirirwa nharembozha.
Kunze kwezvo, mutengi wako waunovavarira anogona kunge aine mafoni emafoni nguva zhinji. Nekuda kweizvozvo, iwe unovasvika nekukurumidza uye nekutaurirana meseji yako chero kwavanenge vari. Kana vaona kushambadza kwako, vatengi vari kushandisa iyo app vanogona kufarira izvo bhizinesi rako rinopa, zvichikonzera kushandura kuri nyore.
Semuenzaniso, kana mudzidzi akaremerwa nemabasa anoona izwi rekuti "ndinyorere chinyorwa changu chakachipa" kubva kune-in-app wedzera ivo vanogona kuidzvanya uye voona izvo zvinopihwa nekambani.
Nepo kushambadza kwakanyatsogadzirwa kunobata kutarisisa kwemusika unonangwa, mhando yefashoni ine mukana wepamusoro wekushandura mushandisi mutsva kuita mutengi akavimbika kuburikidza neyakagadzirwa zvakanaka app app. Asi fashoni mapurogiramu ari kuhwina sei pamusoro pevatengi? Ngationei izvozvo pasi apa.
Nekupa Mapeji Akasarudzika
Kuziva kuti kune zvakasarudzika zvinopihwa chete kuburikidza neapp chingave chikonzero chingaite kuti mutengi atore fashoni app yako. Semuenzaniso, unogona kupa mukana wekukurumidza kuona kuunganidzwa kuri kuuya kana kutengesa kuburikidza neapp chete.
Gadzira Yako Yekutenga Chiitiko
Huwandu hwemaapplication huri kuwedzera gore rega rega. Kune anopfuura miriyoni mapurogiramu mune zvese Google Play Store uye App Store. Nekudaro, vashandisi vanokasirawo kudzima app kana ikaguma yakashata yekutanga chiitiko. Mobile app personalization ndiyo imwe nzira iyo makambani emafashoni ari kushandisa kukunda pamusoro pevatengi.
Maitiro acho anosanganisira kuunganidza data kubva kuvashandisi veapp kuti vabatsire kunzwisisa zvinodiwa uye zvinodiwa. Nenzira iyo, iyo app inogona kuratidza zvakawanda zvechigadzirwa icho mutengi anonyanya kufarira. Mobile app personalization inowanikwa kuburikidza nekutsvaga mazano, pop-ups, uye nhaurirano mabhokisi.
Kunze kwezvo, kana iwe ukawana app inoenderana nezvido zvako, haungashandise nguva dzose here? Pakazere, kuita zvemunhu kunovandudza ruzivo rwemushandisi weapp, kunokonzeresa kuchengetedzwa kwakanyanya, kuwedzera kuvimbika kwemhando, uye kubatikana kwakawanda.
Nekurerutsa Maitiro Ekutenga
Mobile apps zvinopa zviri nyore. Kunyangwe iwe wakanamatira mutraffic kana pakudya kwako kwemasikati uye uchida kupfuudza nguva, unogona kungoshandisa yako yaunofarira fashoni app kutsvaira kana kubaya uye kutenga zvaunoda.
Iyo yakareruka maitiro ekutenga uye yakakura mushandisi ruzivo ndosaka mamwe mabhureki achihwina pamusoro pevatengi. Kutenga chigadzirwa chefashoni pasina matambudziko kunoguma nemutengi anogutsikana. Izvi, zvakare, zvinogadzira purofiti kukambani uye zvinoguma nemutengi akavimbika.
Shandisa Augmented Reality
Augmented Reality yave chikamu chakakosha chebhizinesi remafashoni. Vatengi vanowana mukana wekunzwa sekunge vari muchitoro chako pasina kuvepo chaiko. Izvi zvinobatsira kuita kuti chiitiko chekutenga chinakidze uye chive nyore.
Zvishandiso zvine inodyidzana AR zvakare inosimudzira mushandisi kubatikana nekuti inosimudzira-chaiyo-yehupenyu hwekuita kwechigadzirwa zviitiko, zvichitungamira kune yepamusoro kugutsikana kwevatengi. Zvishandiso zvinoshandisa tekinoroji yazvino zvakare zvine mukana pane vakwikwidzi vachiri kushandisa nzira dzechinyakare dzekuvandudza maapplication.
Sezvo musika wenhare uchiramba uchikwira, mapurogiramu ari kukurumidza kuve ramangwana reindasitiri yemafashoni. Semuridzi webhizinesi, kuve nenharembozha fashoni app ndeye kutora matanho anodiwa kuti urambe uri pamberi pemakwikwi. Inobvumira mhando yako kuti irambe iine basa pane tekinoroji ine chekuita uye inosvika kune vatengi vari kushandisa mafoni avo kazhinji yenguva. Nekudaro, kuti uwedzere kubudirira kweapp, zvirimo, chimiro, uye ruzivo zvinofanirwa kunge zviri kuwedzera kwekuwedzera kwefashoni yako brand.