Anopandukira British rima nyaya menswear brand Ada + Nik yakavhara zuva rekutanga reLondon Collections: Varume vane heroic yavo Spring Summer 2015 runway show 'Carpe Noctem'.
Musingasviki gore, yekutanga yeLondon noir menswear duo Ada + Nik, naAda Zanditon naNik Thakkar, yave inonyanya kutaurwa nezvemhando nyowani munguva dzazvino nekusimbiswa kwemukurumbira kubva kumazita anosanganisira Miley Cyrus.
Chiratidziro ichi chaive chakazara nemutsara wepamberi wevanotungamira fashoni vanoravira vanosanganisira Miles Aldridge, Chris Mears, Ella Catliff, Oliver Walker naElarica Gallacher. Vatambi vakatanhamara vemhando dzechirume vakatsikitsira vachidzika nekakatarwa kanosanganisira seti yevanonyanya kutaurwa nezveMapatya ane bvudzi refu - zvichikonzera iyo inonyanya kutaurwa nezvekupedzisira mutsara wezuva.
Mushure mekupinda munyika kune mukurumbira wakashata paLC: M muna June 2013, Ada + Nik yakatsanangurwa se "mutsetse mutsva unozorodza wekubuda mumakore achangopfuura", "iwo ekuona" uye "ramangwana rezvipfeko zvevarume". Yakagadzirwa nevaviri vakagadzwa indasitiri vapesvedzera uye varavi vane makore gumi nemashanu echiitiko, iyo SS15 muunganidzwa 'Carpe Noctem' inoratidzira pamusoro pezvikamu makumi matanhatu zvinosanganisira siginecha, zvipfeko zvekunze zvakasanganiswa nemhando yepamusoro yedehwe reItaly nehunyanzvi hwekuita kwepamusoro-soro machira emhando yepamusoro anosanganisira up-cycled. mugero usingapindi kugeza, donje rehydrophobic rine washing yesirivha yakakwira uye inofema antibacterial sneaker-net.
Maumbirwo anosanganisira geometrically akachekwa akasviba zvinhu zvakapatsanurwa, akakurisa T-Shirts, swimwear uye akagadzirwa zvikabudura nematirauzi.
Ada + Nik akagadzirawo mutsara wecapsule yekutengeserana noir eyewear mukubatana neartisanal eyewear brand, Toyshades uye yakasarudzika bhachi redehwe vachibatana neNJOY premium e-fodya ine homwe yakashongedzwa yeNJOY.
Kuvhurwa uku kwakawiriraniswa nekutanga kweiyo pfupi art-house brand firimu 'Carpe Noctem' naOz Thakkar naAda + Nik, vane nyeredzi vatambi Oliver Walker (Atlantis) naElarica Gallacher (Harry Potter) vaina Sam Alexander naLuca Ribezzo.
Nhoroondo yakaitwawo manheru ano apo Ada + Nik akabatana neanoshandirapamwe-chaiyo-nguva vhidhiyo app Vyclone kuratidza nhandare yenguva-chaiyo kubva kumakona akawanda akaiswa kumapuratifomu echiratidziro. Iyi yepasirese-yekutanga mumwe muenzaniso wekuti Ada + Nik mapiyona akawanda epuratifomu ekugadzira uye kushambadzira hunyanzvi. Taylor Kahan, VP weLos Angeles based digital marketing agency Crowdsurf akati, "Taida kushanda naAda + Nik kuunza nyika-yekutanga kuhupenyu sezvo vari rudzi rusingatyi kusundira miganhu nekuzviparadzanisa kuburikidza nehunyanzvi hwedhijitari. ”
Vaenzi vakanakidzwawo nemonochrome cocktails neCIROC uye vakaputa NJOY e-fodya vachiri kuona muunganidzwa, wakanyorwa naAlexis Knox ane modhi yekukanda naJay Best.
Iyo 'Carpe Noctem' runway show kubva kuAda + Nik paSt Martins Lane Hotel yakatsigirwa ne NJOY premium e-fodya, yekutanga fashoni-mberi pasi rose kamera yemagariro, theQ, Thompson London zvishongo zveumbozha, Tsime , iyo molecule yerunako uye inhibitif zveVarume.
Chiratidziro ichi chakaratidzawo mabhegi nemhando yepamusoro yematehwe brand Mark Giusti uye shangu dzemhando yepamusoro neRoyaums - ichipa iyo yekupedzisira mukunyaradza kune avo vanonzwisisa mutauro weumbozha, nekushambidzika neAOFM.
Mwaka uno Ada + Nik akabatanawo nemauto Avery Dennison RBIS yekubatanidza graphic kupisa kupisa madhizaini muunganidzwa. Avery Dennison RBIS mutungamiri wepasi rose mukupfeka uye shangu mhinduro, achipa hungwaru, kugadzira uye kuenderera mhinduro dzinomhanyisa kuita kwemhando nevatengesi pasi rese.
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