Kupemberera kusvitsa kwayo makore makumi mana, mugadziri wehumbozha weGerman MCM anodyidzana nemugadziri wefashoni weBritish Christopher Raeburn kuti afungidzire iyo brandic iconic cognac Visetos canvas mukusaina kwake RE-MADE aesthetic. Iye anopayona Raeburn anovaka uye anovakazve mabhegi ekutanga eMCM, achiashandura kuita yakashinga, inokatyamadza kapisi muunganidzwa weyakagadzirira-kupfeka uye zvishongedzo zvakagadzirirwa nhasi uno. Iyo yakasarudzika siyana inosundira miganhu yekugadzira uye hunyanzvi - dzidziso dziri pakati peiyo MCM brand kwemakumi mana emakore.
Pakati paRaeburn's aesthetic ipfungwa ye "umbozha nekuvimbika" - finesse, sophistication, uye inherent dhizaini mhando yakabatanidzwa nefuturistic yekusundidzira kune mutoro, kusimba, uye kuziva kwezvakatipoteredza. Achirumbidzwa neAmerican Vogue semutungamiri wefashoni “kuderedza, shandisazve, kudzokorodza” mafambiro, Raeburn anounza nzira yake yekufunga kumberi kuMCM, achishandisa machira emhando yepamusoro uye modular dhizaini masisitimu kuti ape vatengi rusununguko kupfuura nguva, nzvimbo, uye chiitiko.