Waxaa laga soo qaatay Hypebeast Robert Marshall.
Qaadashada jab carrabka-dhabanka ah ee buugaagta ciyaaraha ee mararka qaarkood-sare ee ay soo saaraan noocyada-ciyaareedka waaweyn, boqollaalku waxa ay la soo baxeen buug-muuqaal parody u eg si ay u muujiyaan ururintiisii ugu dambaysay ee “INTER.ACTIVE®”. Astaanta ugu muhiimsan ee dharka waddooyinka ayaa door biday inay u socoto si ka soo horjeeda soo bandhigida buugaagta ciyaaraha fudud ee caadiga ah iyagoo si dhab ah u muujinaya dharka loo xidho qaab shaqaynaysa sida socodka eyga ama ciyaaraha fiidyaha. Ku rogidda dharka firfircoon ee dharka firaaqada maahan wax ku cusub qaar badan oo naga mid ah, gaar ahaan ciyaartoyda dhabta ah ee aan kala soocin kabaha gaaban ee alwaax adag oo ka soo jeeda kabaha gaaban ee sagxadahaaga adag. Dharkan kala duwani waa calaamadda tignoolajiyada ugu horumarsan ee weli la sii daayo. Muujinaya dahaarka biyaha u adkaysta ee Nano, duubista dabaysha/biyaha, cidhifyada darafyada/tollaynta xidhxidhan, jar jartey, iyo in ka badan, ururintu waxay ku fiican tahay xaaladahaaga maalinlaha ah. Ururinta gu'ga ee boqollaal' 2016 INTER.ACTIVE® waxa laga heli doonaa goobaheeda calanka, dooro tafaariiqda, iyo sidoo kale bakhaarkeeda khadka laga bilaabo Maarso 3.