U wac Boss 2.0. Ururinta ay naqshadaysay Ingo Wilts ayaa cusboonaysiisay qaar ka mid ah qaababka caadiga ah ee shirkadda.
Sida uu dhigayo agaasimaha summadaha cusub Ingo Wilts, awooda Jarmalku waxa ay soo galisay si cajiib ah usbuuca Fashion-ka ee New York: Jadwalka Ragga habeenkii Talaadada.
Wilts waxa uu dhiirigelin ka raadiyay kaydka shirkadda ee sideetamaadkii iyo sagaashamaadkii waxa uuna bixiyay ururin ku ciyaaray muga iyo saamiga qaybahaas caadiga ah.
Isbarbardhigga dawaarashada dadaalka la'aanta ah ee qaybaha waxqabadka, bandhigga BOSS Menswear wuxuu soo bandhigay muuqaal casri ah, dharka sare ee aan dadaalka lahayn iyo dawaarka dabacsan ayaa muujinaya niyadda casriga ah iyo hab cusub oo dawaarka BOSS ee bandhigga dharka ragga ee NYC.
Safka hore waxaa lagu arki karaa martida Hollywood actor Edgar Ramirez, Zachary Quinto, Miles Teller iyo nin model Miles McMillan. Iyo model iyo fashionista Marcel Floruss la wareegay Boss Instagram Rasmi ah si ay ugu raaxaystaan xaflada ka dib.