Iswidhish Fashion-ka degdega ah ee H&M xaqiiqdii waxay ku sugan tahay jawi degan xagaaga, sida lagu muujiyay horudhaca ururintoodii ugu dambeeyay, oo uu soo bandhigay moodelka blond Bo Develius. Isku soo wada duuboo mar kale sumadda Iswidhishka, Bo dons xulashada shaagaga daabacan iyo dusha sare ee taangiyada, oo ay dhiiri galisay xagaaga xafladaha muusiga. U diyaargarowga inuu ku soo baxo garoonka si uu u dhegeysto muusiga uu jecel yahay, Bo wuxuu door bidaa tirooyinka xariijimaha ah ama shaagaha daabacan ee u dabaaldega filimada caanka ah, iyaga oo ku dhejinaya denim Bermuda gaaban gaaban, koofiyadaha baseball iyo muraayadaha acetate.