"Lifate tse 'maloa tsa palema," e leng sehlooho se hlahang marameng sa buka e hatisitsoeng ea 1971 ke sebini sa California Ed Ruscha, e fane ka e' ngoe ea litšoantšo tse hatisitsoeng bakeng sa pontšo ea banna ea morao-rao ea Italo Zucchelli bakeng sa. Calvin Klein , 'me e bitsoa "Graphic Heatwave."
Joaloka buka ea Ruscha, pokello ea Zucchelli e ne e e-na le maikutlo a le mong, e fokolang le e pheta-pheta - 'me e ne e le molemo ho eona. Bakeng sa moqapi o ile a hlakola boleng ba mofuta oa mofuta - o hloekile, o fokola ebile o le monate joalo ka New York City - ka liaparo tsa hae tsa ho roala mesifa le lipapali tsa sesole.
Masela a tiileng a kang a k'hothone a ile a eketsa ho satalla lijase tse ka holimo le libaki tse khutšoane tse mahetleng a matla. Zucchelli o ile a boela a sebelisa li-twill tsa k'hothone le li-jacquard ho hakanya ho saena ha brand - denim - ho fana ka li-jean le likoti tsa jean ntho e tsofetseng, empa e le e betliloeng. Metsoako e meng e ka sehloohong e ne e le lirapeng tsa boikhathollo tsa sesole tse boima, libomo tsa nylon tse khaotsoeng, li-kipa tsa boxy, le li-chinos tse moqotetsane tse nang le lesela la wavy le khomaretsoeng lethekeng, le ts'oanang le maqhubu a lacquered a ho hlohlora ho tloha T-shirts tse se nang matsoho tse koahetsoeng ka tlas'a li-sweaters tse gauzy.
Tse ling tsa li-chinos le libomo li ne li tletse lipokothong tse lekaneng tse khonang ho tlosoa ho nka linotlolo tsa metsoalle ea hau eohle, ho tsuba le liselefouno. Ka lehlohonolo, joalo ka lifate tsa palema, maqheka a joalo a ne a fokola.
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