Baetsi ba maemo a holimo Caio Cesar, Chris Brown, Mitch King le Alex Gasperetti ba ngolisitsoe ho tsoa hoetla/mariha a 2013 ho tsoa California-based label 7 Diamonds. E nkiloe ke Mark Delong, lotho e tsoela ka ntle ho thabela letsatsi le monate har'a tlhaho. Ho apara liaparo tsa mehleng ea kajeno, lintho tse kang seaparo sa koloi li nchafatsoa ka li-epaulets ha bomo kapa baki ea letlalo e le tlatsetso e bonolo ho li-jean tsa label. E na le motsoako oa lintho tsa bohlokoa tse tloaelehileng, ho tloha ho henley ho ea ho konopo e tlaase, 7 Diamonds e totobatsa mokhoa o sebetsang oa mokhoa o motle.