Philipp Plein o hlahisa testosterone le pheromones line e ncha ea lipapali Plein Sport Fall/Winter 2017 e nang le hashtag #FirstRuleNoRules.
#PleinSport ke lets'oao la pele la lipapali tsa maemo a holimo lefatšeng. Plein khetha baatlelete ba boikoetliso ba 'mele ho pota lefatše ho etsa mohlala oa liaparo tse sebetsang tsa aerodynamics, bakeng sa lisebelisoa tsa ho matha, liaparo tsa boikoetliso le basketball, Lebokose, liaparo tsa leholimo.