Leibole ea H&M ea Sweden e lokolla letoto la litšoantšo tse ncha ho khothaletsa pokello ea tsona ea lehlabula la 2013. E shebane le litlhahiso tse ntlafalitsoeng le tse hlophisitsoeng tsa brand bakeng sa sehla se secha, mohlala oa Madache Wouter Peelen o apere ho khahlisa ka lisutu tse bohale tse nang le likotoana tse peli tse nang le lithane tse lerōle kapa mebala e putsoa, athe maqhama a hlakileng kapa lihempe tse hatisitsoeng li shebana le mohopolo oa ho apara ka mokhoa o hlophisehileng. playful spin. O lutse betheng e majabajaba kapa a eme leboteng la sorbet, Wouter o ikemiselitse ho otla toropo ka oteropo ea hae e ncha e ntle, a kopanya mekhoa ea setso le mofuta o tloaelehileng oa sutu ea likotoana tse peli.