Ho tloha ha e qala ka 2012, makasine ea upscale menswear Motho wa Lefatshe e iketselitse botumo ba litšoantšo tsa khale le leihlo la boiketlo bo sa tsitsang. Taba ea morao-rao, e nang le naleli e ntseng e phahama e bitsoang Garrett Hedlund sekoahelong (ka John Balsom, e ngotsoeng ke motsamaisi oa bona oa feshene Julie Ragolia (Jed Root) e boloka tsohle li tsamaellana le pokello e ntle ea litšoantšo tsa Randall Mesdon, tse bonoang mona pele ho models.com. Lifoto tse ruileng tsa botšo le bosoeu li hapa khetho ea lifahleho tse khanyang ka ho fetesisa tsa lefats'e, tse nang le bo-ralitaba ba kang Clark Bockelman le John Todd hammoho le mabitso a tsebahalang joalo ka RJ Rogenski, kaofela ba apere ke Deborah Watson (Walter Schupfer Management) liaparo tse pholileng ka ho fetesisa tsa nako ea selemo. Litšoantšo tsa boits'oaro li nka maikutlo a khutsitseng, li fana ka boithuto bo khutsitseng ba lifahleho tse ngata tse hohelang ntle le ho pata letho.
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