Mwanamitindo Gustav Swedberg ndiye sura mpya ya Elimar katika Kitabu cha Lookbook cha Spring/Summer 2016 kilichopigwa na Kim Jakobsen To, mkurugenzi wa Sanaa na Tom Perssons, kilichoundwa na Hamish Wirgman, mtengeneza nywele ni Takuya Uchiyama.