Umzekelo Matt Trethe icofwa ngu H&M ukubonisa umnikelo wehlobo we-brand. Ukwamkela imo engaqhelekanga, uMat unxiba ngokulula iihoodies ezemidlalo, iibhatyi zenayiloni, iihempe eziprintiweyo, iipaki, iichinos kunye nejini kwiphalethi ehlukeneyo yee-shades zakudala. Ugxininise kwi-twist esebenzayo yeengubo eziqhelekileyo, umthengisi waseSweden uhambisa ingqokelela ephenjelelwa yi-aesthetic yeyunifomu yekholeji, kodwa iguqulelwe ngendlela ekhululekile, apho iimilo ezinqamlekileyo azizange zinyanzelise umzobo, kodwa zihlala ziphucula.