Umyili weNgcaciso Jikelele uBumsuk Choi uthathe amadoda e-brand kugqatso olunesitayile sentwasahlobo / ihlobo le-2014 isizini, efumana ukuqhuba kwakhe kwiimoto. Ukwamkela ukusikwa kwezemidlalo kunye nokulula okuthile kwingqokelela elawulwa ngokuvalwa kombala, ikhabethe lexesha lonyaka elineengqungquthela ezinokuthi zilungelelaniswe okanye zixutywe. Iibhatyi ezimfutshane ezikhaphukhaphu zaziqhayisa ngemigca echaseneyo kunye nokusondelelana ngelixa iibhatyi ezinde ezingenamikhono zaziqhayisa ngesimo sangoku. Ngeli xesha iibhulukhwe ezimfutshane zobude obahlukeneyo zaboniswa njengeyona nto iphambili yengqokelela, ngamanye amaxesha inikwa ngesiqwenga sefaskoti ukuze kutshatyalaliswe umxholo omtsha womdyarho.
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