"Imithi yesundu embalwa," isihloko solwimi-esidleleni sencwadi ezipapashiweyo ngo-1971 yigcisa laseCalifornia u-Ed Ruscha, ibonelele ngophawu lwemifuziselo yomboniso wamadoda ka-Italo Zucchelli wamva nje. UCalvin Klein , kunye nesihloko sayo esinyanzelwayo esithi, "Graphic Heatwave."
Njengencwadi kaRuscha, iqoqo likaZucchelli lalinomdla omnye, linciphisa kwaye liphindaphinda-kwaye konke kwakungcono kuyo. Kuba umyili wahluza eyona nto iphambili yophawu - icocekile, incinci kwaye ifana nesixeko saseNew York - kwisinxibo sakhe sokuthunga izihlunu kunye nemidlalo yasemkhosini.
Amalaphu awomeleleyo afana ne-cotton twill yongeza ukuqina kwiidyasi eziphezulu kunye neebhatyi ezimfutshane, ezinamagxa aqinileyo. I-Zucchelli iphinde yasebenzisa i-cotton twills kunye ne-jacquards ukuqikelela utyikityo lwe-brand - i-denim - inika i-jean kunye neebhatyi zejean into egugileyo, kodwa i-sculptural. Ezinye izithako eziphambili yayiziipaki zomkhosi ezishinyeneyo, iziqhushumbisi zenayiloni ezisikiweyo, izikipa ze-boxy, kunye ne-chinos emxinwa enelaphu elimaza elincanyatheliswe esinqeni, livakalisa amaza ombala acwebileyo aqhwaywayo kwii-T-shirts ezingenamikhono ezilekwe phantsi kwee sweatshi ezigauzy.
Ezinye ze-chinos kunye neebhomu zazigcwele iipokethi ezaneleyo ezikhutshwayo zokuthwala zonke izitshixo zabahlobo bakho, ukutshaya kunye neeselfowuni. Ngethamsanqa, njengemithi yesundu, ezo gimmikhi zazimbalwa.
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