H&M ibhengeze intsebenziswano yayo yokuqala yomnyhadala kunye neCoachella Valley Music & Arts Festival. I-H&M iqhubeka nonyaka wabo wesithandathu njengomxhasi womnyhadala ngokuthatha ubambiswano lwabo ukuya kwinqanaba elilandelayo kunye nokudala iqoqo lokuqala eliphawulwe ngokusemthethweni. Ubambiswano ludlulela ngaphaya kokuqokelelwa, inxalenye yempahla esemthethweni yomthendeleko othengisiweyo iya kubonelelwa nguH&M. I U-H&M uyamthanda uCoachella ingqokelela iya kufumaneka kwi hm.com kwaye malunga neevenkile ezingama-350 eMntla Melika ukuqala nge-19 kaMatshi nakwihlabathi jikelele nge-26 kaMatshi.