U-Tisci wathatha inyathelo eliya phambili lokuwa, eqinisa umboniso, ecacisa umbono wakhe kunye nokwenza ukubuyisela kweso sitrato seklasi eyaziwayo.
Ngengqokelela yokuqala efika nje kumgangatho wevenkile, uRiccardo Tisci usephantsi kwemakroskopu eBurberry, kwaye kwafuneka asebenze ngokukhawuleza - nasesidlangalaleni. Kukho abaninizabelo abaza kukholisa kunye neevenkile eziza kuzalisa, ezingama-442 kwihlabathi liphela, kunye neefranchise kunye neevenkile ezithengisa iimpahla, kunye nedrumbeat ye-T-shirt yenyanga, i-hoodie kunye nezixhobo ezisezantsi ezithengiswa nge-Instagram. Inkampani, ene-market capital ye-8 yeebhiliyoni zeeponti kwi-London Stock Exchange, ikwimo yenguqu phantsi kwegosa elitsha elilawulayo uMarco Gobbetti, kunye nezicwangciso ezinkulu zokukhula.
U-Tisci wathatha inyathelo eliya phambili lokuwa, eqinisa umboniso, ecacisa umbono wakhe kunye nokwenza ukubuyisela kweso sitrato seklasi eyaziwayo. Uluhlu lwakhe lubonisa iidyasi ezilungiselelweyo ezinezikhukhula ezibotshelelwe ngasemva okanye ezineentsinjana ezinkulu ezinoboya obuphuma kwiikhola. Wakrazula iihempe zombhoxo wazithungela ilokhwe, iibhatyi zebhola zebhola zebhola ezenziwe ngepunk ezinamabinzana amancinane anjengokuthi “iBurberry ayikulungelanga” phantsi komkhono woboya, kwaye wanika umcheba umphetho oqinileyo onezikhwebu zesikhumba esimnyama selungelo elilodwa lomenzi wechiza. .
Umyili akakaze enze imfihlo yeenjongo zakhe: Ufuna ukunxiba wonke umntu - oomama kunye neentombi, ootata kunye noonyana - kwaye enye yezicwangciso eziphambili zenkampani ibe kukuthengisa ukunxitywa kwentloko-to-toe kumthengi. UTisci uthe ngeCawa iBurberry malunga "nokubandakanya, ingabandakanyi." Umboniso wakhe wefashoni wenzelwa eTate Modern kumagumbi amabini ahlukeneyo, elinye elisecaleni kunye nekhonkrithi, abantwana bekhwela bejikeleza isikafula kunye nocingo oludibanisa amakhonkco olubiyele iindonga. Enye yayisenziwa ngamaplanga alumkileyo, anevumba elimnandi, yaye ihlaliswa njengeholo yekonsathi yodidi oluphezulu. Iingoma ezimbini, ezithatha amashumi eminyaka ahlukeneyo kunye neemvakalelo, zeza ngoncedo lwe-M.I.A.
UTisci uthe uhlala esazi ukuba uthetha "neentlobo ezimbini ezahlukeneyo zoluntu, ezixabisa ixabiso kunye nobulumko. Umntu oqolileyo unemfuno eyahlukileyo kuneyeyesizukulwana esiselula.” Yiyo loo nto ichaza ukuba kutheni esinye isiqingatha sengqokelela yayijolise kubuchwephesha bamazwe ngamazwe, kunye nokuthungwa okuninzi kwamadoda nabasetyhini, kubandakanywa ne-snappy wool peacoat skirt suit kunye ne-sculptural pea eluhlaza idyasi ene-Sixties ivakalelwa. Kwakukho iidyasi ezineengubo ezinophawu kunye nezikhafu ezigqunywe ngasemva kunye neziketi ezigqwesileyo ngothwathwa, okanye ezinemisonto yesilika kunye nesequins.
U-Tisci unesenzo esikhulu sokulinganisa ezandleni zakhe, kunye neevenkile kwihlabathi jikelele ukuba zihlaziywe kunye nentsha entsha kunye ne-Barneys yaseNew York, singasathethi loo mathontsi e-streetwise agcina abantwana - abaninzi e-Asia - bonwabile nge-17 Inyanga qho. “Kum, iBurberry yindlela yokuphila, ayisiyonto yefashoni kwaye imele ilizwe,” utshilo uTisci.
Ngaba ukho? Hayi - kodwa usendleleni.