Ukuthatha kwiVeki yefashoni yaseNew York yeli xesha lonyaka, isinxibo samadoda esiyilayo IHood by Air iyaqhubeka nendlela yayo ye-avant-garde yokuyila i-2015 entwasahlobo/ehlotyeni.Ngaphandle kokwenza umfuniselo, umyili oyintloko uShayne Oliver ubonisa ingoma emnandi edibanisa ihip-hop kunye neereferensi zepunk kwimeko yekamva. Iihempe ze-Button-up zibona iigraphics ezimangalisayo-ezifana ne-X-rays yamalungu angaphakathi e-cyborg-kwaye zidibaniswe neejee eziqhekekileyo, zoluliwe kwaye zikrazulwe ngokuchasa. Ngokwesiqhelo, i-androgynous styling ibonakala kuyo yonke indawo, kunye ne-nylon kunye ne-PVC esetyenziselwa ukudala iibhulukhwe ezimfutshane, ngelixa ukusetyenziswa kwesikhumba kwiivesti, ezinqunywe ngeendlela zokuziphatha okubi, zihambelana ne-denim jeans efafazwe ngepeyinti. Kwenye indawo, ukukhethwa kweebhatyi eziphefumlelweyo zebhayisiki ezifakwe kwii-initials ezibukhali zelebula ziqhubeka nomxholo ovukelayo womgca. Ukusondeza imbonakalo nganye kunye neenketho ze-neckwear eziqhubekayo kunye noluhlu lwe-sneaker oluhlaziyiweyo, ileyibhile yesitalato esijike-phezulu sinikezela enye ingqokelela yokucinga kwangaphambili kwixesha elizayo. Yonwabele i-debut apha kwaye uyijonge eHood by Air stockists kulo nyaka uzayo.
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