UJohn Richmond waguqukela ngaphakathi, wacamngca ngembali yakhe, uthando lwakhe-kunye nentliziyo yakhe yepunk.
Lo myili waseBritane akazange avumele ukuvalwa kweMilan kuye kuye. Ngaphandle kwendawo yokuya, kwaye kungekho nto ingako yokundwendwela, uJohn Richmond waguqukela ngaphakathi, wacamngca ngembali yakhe, uthando lwakhe- kunye nentliziyo yakhe yepunk. “Ndajonga apho ndivela khona, iDNA yam. I-Lockdown indinike ixesha lokuma ndicinge,” utshilo.
Ingqokelela ye-unisex yase-Richmond yayine-delele, indie, i-make-do-and-mend ivakale, ukusuka kwi-denim eyenziwe nge-patchwork ene-edges erhabaxa kunye namatyathanga amancinane abhijelwe kwiilokhwe zangokuhlwa ukuya kwizikhonkwane ezincinci zebhatyi ye-baseball.
Wayenombono omnye wamadoda nabafazi, ewanxibise ngeebhatyi ezimhlophe ezikhululekileyo kunye ne-embroidery ekhazimlayo erhweba phantsi komkhono omnye, okanye iilokhwe ezinothuli kunye neesuti ezenziwe ngelaphu le-jacquard esiliva kunye nombhalo wesilwanyana esinomthunzi.
Bobabini babenxibe i-sheer broderie anglaise eyayifakwe i-Richmond kwi-hoodie emide, i-V-neck enzulu, ihempe ezinemikhono ye-boxy, okanye i-collared oversize. Amalaphu athambileyo kunye neemilo ezikhululekileyo zanika ingqokelela i-boho, i-beach-y ivakale kwaye ilungelelanise bonke ubunzima be-punk ekuthungeni.
Kwaye ngelixa iimpembelelo zakhe zinokubuyela umva kumashumi eminyaka, umyili uzama ukubhenela isihlwele esincinci, ukukhulisa ishishini ledijithali kwaye athethe ngqo kumthengi.
Ngokutsho kukaMena Marano, igosa elilawulayo le-Arav Group, eliphethe ilebula ye-Richmond, kunye ne-Marcobologna kunye ne-Silvian Heach brands, kukho inani lamanyathelo kwimisebenzi.
“Isicwangciso sethu kukwenza umthengi avuyiswe ngee-pop-ups, iicapsules kunye nentsebenziswano. Sinethuba lokwenyani lokwenza izinto ngokwahlukileyo,” utshilo uMarano emva komdlalo.
Iqonga elitsha le-e-yorhwebo eliqalwe ekuqaleni kwalo nyaka, ngelixa umgca wokuvumba uya kutyhilwa kwinyanga ezayo kwi-TFWA yokuthengisa intengiso yokuthengisa e-Cannes. Inkampani iphinda isebenze kwingxelo yayo yokuqala yempembelelo yentlalo, kwaye uMarano uthe uphawu lujonge ukusebenzisana nababoneleli ababelana ngengqondo ezinzileyo.